Andrea Rabolini

In my role I'm responsable: to increases the quality and quantity of partner base year over year, provides a holistic, longer term partner business analysis and strategy maps description; to take on a visible, strategic role with customers on individual opportunities as needed to remove obstacles or solve particularly difficult problems, which resulted in increased partner satisfaction and improved partner success; to cooredinate joint marketing activities

As Marketing Account Manager I worked inside the OEM Business Unit in Microsoft. Main responsibility in this role has been to develop Microsoft’s local business thru multinational hardware manufacture (HP, Dell, Acer , Lenovo, Fujitsu, Sony, IBM…). Develop and execute Marketing Business Plan. In this role I report directly to the OEM Marketing Manager

As Marketing Account Manager I have been in charge of Distributor. In this role I was engaged to plan, develop, execute, sales and marketing activities with the authorized distributor and I was the Italian champ for the incentive program dedicated to the OEM Partner ( Cooperative Marketing Funds). During this time I had the opportunity to go deeply in the sales practice working very close with distribution manager developing sales plan and sell out activities

In this roleI have been in charge of System Builder breadth marketing activities and I supported partner account manager to manage top System Builder and Sub Distributor. Focused on System Builder breadth recruitment into the programmatic sales engine while maintaining the business strength from Microsoft depth relationship. Together with this activities I have been also in charge of the sales incentive Microsoft Club program as Italian Champ and Partner Buisness Plan

inside the SMS&P Microsoft Division, I was in charge of the Microsoft Partner Program focused on the Certified Partner Channel. During this year I was engaged to maintain an active communication with these important Partners. In this role I worked in depth contact with the partners account managers coordinating and implementing the marketing activities. To evangelize and educate internal field roles and support groups, to serve as a secondary resource on program issues and operations, to use the Microsoft P