Andreas Zindel

As Managing Director, I lead the Inside Sales, Freight Inside Sales organizations for Germany, Austria, Switzerland as well as Belgium, the Netherlands, and Luxembourg plus the European Telesales organization – with over 220 team members across more than 20 European locations. I lead a pan-European inside sales team with a focus on driving growth across customer segments. I optimize operational processes, standardize KPIs, and increase effectiveness through scalable structures.

AZ Concept provides sales and business development services in Europe for non-European brands aiming to enter or expand in the region. Acting as European sales agent for Anker Technology Co. Ltd., a leading consumer electronics brand. AZ Concept supports significant B2B retail partnerships and distribution development — helping to increase market awareness and accelerate growth.

HARP International is a boutique consultancy and market expansion partner, supporting European brands with go-to-market strategies, digital marketing, and e-commerce operations in China and Southeast Asia. Acting as both strategic advisor and operational partner, HARP delivers tailored solutions as management consultants, full-service e-commerce providers, and regional distributors.

Taulia is a leading provider of working capital management solutions, helping businesses unlock liquidity trapped in the supply chain. During my time with Taulia, I contributed to several significant enterprise deals — including one of Europe’s largest global retailers and a renowned premium consumer brand. Headquartered in San Francisco, with a strong European presence in London and Düsseldorf, Taulia is now a proud part of the SAP Group.

Developed and executed go-to-market strategies for new segments and verticals. Identified / unlocked growth opportunities through strategic partnerships, customer insights, and commercial innovation. Led process efficiency and alignment initiatives, connecting customer engagement with revenue acceleration. Oversaw C-level relationships and complex deal cycles, securing long-term value for clients and Amex. Advocated for a digital-first mindset, championing scalable innovation and agile sales frameworks.

Designed and implemented a company-wide lead management program targeting strategic key accounts. Introduced new E2E lead generation and conversion processes aligned with CRM and marketing. Partnered with sales controlling to enhance targeting and pipeline effectiveness. Shaped business development strategy across large-cap clients in DACH and Central Europe. Drove revenue through partnership expansion, strategic sales campaigns, and commercial innovation.

Led a dedicated team managing sales and account development for multinational clients in Germany and Switzerland. Responsible for acquiring and expanding strategic target accounts with global scope. Collaborated closely with global account teams to align regional and local sales with international contracts. Implemented structured account planning and CRM-driven execution strategies. Delivered strong revenue growth through focused sales initiatives and relationship management.

Sole Managing Director of the Group’s export-focused B2B business, with full P&L ownership, reporting to the Group CEO Led sales across Europe, the Middle East, and the Far East, managing key retail, wholesale accounts plus local partner networks Built and led a lean, international team while driving cross-functional alignment across production, quality, logistics, and finance Strengthened the foundation for scalable international growth, improving commercial resilience and long-term revenue contribution

Appointed as Company Secretary and registered Director of the UK joint venture between WIESENHOF/PHW Group and a local manufacturing partner. Provided commercial and operational support for the JV, contributing to governance, compliance, and cross-border coordination with German HQ.

Managed export operations across key European markets, contributing to the company’s international growth trajectory Built initial commercial relationships with international wholesalers and distributors, with focus on pricing, product-market fit, and FX risk management Owned market entry and expansion into the UK, Russia, the Middle East, and Far East, laying the foundation for structured international development

Supported the strategic and operational development of the family-owned company, with a focus on sales to retail, wholesale, and manufacturing clients Gained hands-on experience across the value chain – including international sourcing, logistics, and finance – and helped optimize product portfolio and market reach

6-week online program "Oxford Artificial Intelligence Programme Executive Programme at the intersection of AI and strategic business leadership Focus on AI fundamentals and its strategic application in business Integration of real-world use cases, data ethics, and leadership in digital transformation

On campus executive programme focused on entrepreneurial strategy, go-to-market execution and scaling new business models Based on HBS case study methodology in the fields of innovation & scale up Exchange with international executives and faculty on growth strategy and venture scaling

Internationally focused MBA program emphasizing general management Specialization in finance, sales/marketing, leadership, and strategy Combined academic rigor with hands-on, team-based case work across disciplines

Strategy, Marketing & Finance