Andres Biernat

Developed and directed the launch of the company in Latin America and Brazil, negotiating key strategic distribution deals, optimizing content strategy, analyzing acquisitions, and leading all aspects of business modeling, forecasting and operations.

Established and launched all elements of the LatAm headquarters in Miami, including Marketing, Legal, Finance, Affiliate Sales, Origination and Business Development. This required alignment with C-suite priorities to successfully deliver the business landing in a new market, developing over-the-top (OTT) distribution and routes-to-market.

Directed the strategy and execution of Digital Media projects, involving Advertising Revenue, Marketing and Social Media ROI, and business development via mergers and acquisitions. I led the development and launch of Canal Sony and AXN’s TV Everywhere across Latin America, and co-led the rollout of Crackle in Latin America and Brazil.

Tasked with revamping our entire approach to affiliate deal strategy and management to accelerate our non-organic revenue growth. My restructuring led to substantial growth in affiliate sales (primarily in Russia, Poland and CEE regions), accelerating ad sales revenue in Russia, and establishing TV Everywhere across the European market.

Focused on digital, HD and ad sales to deliver non-organic revenue growth throughout Latin America. My role in mapping pitch strategy was key in developing the ad sales team. And when Warner Bros. decided to dismantle Warner Channel as a legal entity, I was instrumental in transferring management functions to Turner ($85MM/year, 15 headcount).

Built complex and comprehensive product and market strategies for sustainable business growth across Latin America through in-depth research, analysis and strategic operations. This resulted in successful web-based brand building and key partnerships with streaming services and digital media entities.

Headed the Digital Media business units across Latin America, Spain, Portugal and the US Hispanic market, as well as directing strategic successes for Asia Pacific and US regions. This involved developing and deploying a regional New Media division (online, interactive TV, mobile, e-commerce and VOD)