Bibiana Sierra Sanchez

Creation and implementation of projects exploring and promoting innovative models of community development in European countries with the support of the ERASMUS+ program.

I developed and managed digital marketing campaigns for a wide range of customers in the technology, publishing, and telecommunications sectors. My role was to help large companies and startups attract audiences to increase their online presence and generate revenue growth. Developed and executed strategies elevating consumer shopping experience across all devices with a sharp focus on mobile UX, site merchandising and SEO. In addition, I created, led, and executed a digital business plan for Telcos.

Owner and Manager of all aspects of the two Hostels and one Café, including staff hiring and development, maintenance and housekeeping as well as purchasing, contract negotiations with vendors, forecasting, and yearly business plan and budget. I controlled average daily rates, average checks, staffing levels, environmental projects, guest history, and resolved all guest issues.

My role was the planning, preparation, and execution of the budget for Value Added Services for the company and Mobile network operators. Search and negotiate new business opportunities with partners at a national and international level. Create, manage and implement digital marketing initiatives from concept to launch with cross functions. It was my responsibility to increase revenues by closing new businesses, including KPIs, price reviews, financial forecasts and budgets.

I reported to the CEO of the company. Responsible for business development in Colombia, Dominican Republic, Panama, El Salvador, and Honduras, handling the connections per country, networking, and commercial relationships with key players including Mobile Operators. I developed and implemented mobile and digital strategies for Telcos companies, B2B, and B2C using USSD, APPs, SMS, Cloud, Whatsapp APPs, ChatBots, Machine Learning, Digital Business, among others.

Leadership, Team Building, Entrepreneuriat, E Commerce, PowerPoint, Marketing, New Business Opportunities