Andrey Fedulov

Value Management Shopper insights generation & usage as part of the strategic decisions. Shopper Based Design including Category Management. Go-to-market strategies for retail. Category Drivers and Commercial Planning. Retail Performance guidance, toobox design. Implementation and tracking of the key initiatives, priorities and plans. Capability Building programmes across Sales organization including Channel Marketing Academy, KAM Capability Program, Negotiation, etc

Channel strategy and implementation of local insight based solutions for HORECA & Retail Strategies & plans by channel, category & brand Retail Performance Categories guidance, toobox design and development and delivering the implementation and tracking of the key priorities and plans New products execution, brand initiatives and brand equity build activities for all channels

Strategy, planning, and execution for grooming sales in 116 countries in CEEMEA Responsibility for sales of grooming global brands Design, plan, execute, and evaluate performance of long-range initiatives and programs Centralized & customized POSM, cross-brand/category promotions, funds guidance management, category guidance, channel strategies Provide development, support and coaching to 39 managers Lead new corporate Enhanced Business Planning process

Baby Care trade programmes for EE development (Russia, Ukraine & Belarus) reaching $400 million sales. Planning & preparation of the initiatives master plans & pipeline with 4 major initiatives launched. POS materials & specialized equipment development and production. Trade terms & funding development, tracking & usage. New approaches for the new trade channels development. Leading Top Trade & Moscow & Kiev programmes on Baby Care development. Corporate training & hiring activities

Responsible for 4 distributors in Moscow & Central Russia & development of beauty categories in Moscow & respective regions. Management and development of P&G team in Moscow & regions. Hiring and training activity. Distributor Operations management. Distributors Consolidation processeses management. Gillette integration support. Sectorization & Specialization programmes. Management of work through the distributor with all customers including National Accounts. Corporate training activity

Skin care project development & start. Managing work with the agencies & internal procedures. Planning & preparation of 3 initiatives. POS materials & specialized equipment development and production. Capital Investment Project management. Managing Skin Care Beauty Consultants organization (280 people) including materials for consultancy management. Consultancy & in-store budget management. Trade terms & funding development, tracking & usage. New trade channels development.

Tander key customer Management and Direct Sales Management achieving annual sales of $ 35 million. Coordinated customer operations and led multifunctional, customer-centered teams. Business planning & scorecarding start and utilization. Projects’ Management. Organization development. Direct shipments test & roll out.

Responsibility for the key accounts & distributors. People management responsibility including hiring & training Branches opening & distribution expansion and control Key targets setting & tracking tools development and implementation

Professional teaching of English language as additional education Interpreting for the different business & public needs

English language German language Pedagogy