Daniel Morf

Responsible for the business process design and product owner for the development and deployment of the group's B2B eCommerce and Customer Engagement platform across Europe.

Leading the business process development of the global template design for customer marketing in global SABM business transformation. Responsible for global business process best practice definition and commercial capability development. Deploying global template process and SAP CRM solution in largest European market including management of business readiness and value realisation.

Trade marketing expert for the European region in global business transformation project responsible for global template process design. Development of commercial vision in consultation with European commercial leaders  Defined European business best practice processes and capability benchmarks

Managing department of 14 with 4 direct reports (On-, Off-Channel, Services and Events) with responsibility and planning of DME and CAPEX budget of >4m EUR. Re-organisation of Trade Marketing department in turnaround period. Development of Channel marketing strategy and integrated business planning process within commercial organisation, nominated SABMiller global best practice. Creation of event management structure and implementation of sponsorship event strategy.

Co-Founder of an internet start-up company. Responsible for marketing and communication including product development. Management of affiliate marketing (performance based marketing) network and SEO, PPC and e-mail marketing strategy.Process design and deployment of bespoke 3D product configuration application (multi-product configurator) . Conception, development and deployment of an e-commerce platform selling custom-made watches to end consumers worldwide

Various executive and management positions in Brand & Trade Marketing

Mobile Business, Mobile Marketing & Advertising, Agile Scrum Methodologies, Disruptive Technologies