Mustafa Murat Burdu

Executed programs, activities and projects on field in line with marketing and sales calendars for beverages and snacks categories in traditional, organized trade and food service channels. Managed 4 direct reports in manager positions. Supported sales teams regarding with all marketing, trade marketing programs and tools worth of over TL30 million.

Planned and executed trade marketing programs for beverages category in traditional, organized trade and food service channels supporting marketing and sales plans and strategies with TL18 million budget. Managed 4 direct reports in specialist positions. Managed and allocated TOT, POP, display, offtake, premiums, visibility materials and support tools within country divided by 11 sales regions.

Managed trade marketing programs and activities in line with regional trade marketing budgets. Coordinated and tracked trade marketing supports and visibility materials for beverages category in traditional trade and food service channels. Executed periodic visits to sales teams and distributors in Marmara region to follow up trade marketing executions, manage and provide effective communication.

Conducted all actions to close sales and contributed to prepare monthly sales forecasts and yearly plans. Allocated and kept track of equipment and accessory stocks. Awarded “bestselling country in region” in terms of number of professional print machine sold and the revenue generated in 2005. Organized and participated to industry fairs. Managed all pre/post sales actions in terms of customer satisfaction.

Executed relationship among contractual transportation, warehouse companies and Kodak customers. Prepared monthly logistics, warehouse and customer services reports to analyze logistics performance. Provided 12% efficiency vs LY in terms of logistics and warehouse cost via new reports and dealing with a new warehouse company. Planned company deliveries and followed up stock controls.

Processed orders taken from customers and sales representatives of the company. Prepared backorder, delivery and monthly reports to analyze customer services’ performance. Increased order and invoice success by 16% vs LY.

Consulted to company’s clients through preparing strategic communication and marketing communication plans, implementing communication solutions, arranging special organizations to increase their reputation.