Hendrik Lehmann

Responsible for Export Sales, National Accounts & Factory Outlet: Export: - Fully manage the existing export operations and client relationships. - Devise and execute a master plan to further develop the existing trading activities and also expand into new opportunity areas and markets. - Build and manage the export sales team. National Accounts: - Responsible for Rewe Group including all subsidiaries Factory Outlet: - Provide leadership to factory outlet and staff - Maximize sales potential

Developed, tracked and measured holistic annual integrated business plans with corresponding investment tactics across advertising, pricing, promotion, portfolio/product design and related tactics that maximize the value of the business. Strategized with Senior Management to market new products into all retail channels (traditional, mass, club, ecommerce, military). Engaged in Customer Planning to identify sales and go-to-market strategies across key customers to maximize business value creation potential.

- Responsible for the trade promotion budget within the assigned product groups - Develop and execute MAPS (merchandising, assortment, pricing, shelving) fundamentals across the classes of trade - Manage trade analytics and sales planning process that optimize sales and ROI - Develop spending guidelines that balance pricing and promotions to maximize sales within budget

Responsible for annual strategic business plans that are collaboratively developed and focused against company & customer goals. (Sales & Volume). Drove +18.7% annual sales growth in first year, +5.5% in second year. Managed promotional spending budget of $600k+. Developed and executed promotional plan, including in-store and traffic-driving tactics with post-promotion ROI analysis.

Marketing

Marketing, Logistik, E-Business