Andy Makeev

• Led integrated e-commerce, SEO and influencer campaigns initiatives, delivering +24% digital sales growth and +13% increase in client traffic. • Implemented annual audits and performance reports, boosting YOY revenue for top retail accounts and significant P&L optimization. • Expanded global eBusiness presence by leveraging Amazon and on-site platforms (e.g., Shopify), increasing average order value and overall channel efficiency.

• Developed and led NEO Division (SEO + Ecommerce), enhancing full-service offerings and achieving market diversification in line with WPP strategic frameworks. • Managed over 20 diverse client accounts, cultivating strategic C-level relationships. • Executed financial strategies that reduced budget variances by 20%, indicating proficiency in cost management. • Recruited and developed a 16-strong specialist team, driving a 15% uplift in productivity through coaching and learning.

• Developed and executed a comprehensive promotion strategy for the company's internal projects, leading to a 40% surge in lead generation across various channels within the first year. • Oversaw the successful implementation of an advanced CRM system, resulting in enhanced sales conversions and a 50% improvement in lead response times.

• Spearheaded the SEO department, achieving a 40% year-over-year increase in organic traffic by selling services to top-tier clients and establishing robust contracts with company CEOs. • Directed meticulous research on search engine algorithms and performed comprehensive technical audits, resulting in enhanced site performance and a 25% increase in maintained project rankings within competitive regions like Moscow, St. Petersburg, Kazan, and Krasnodar.