Angela Borges

Leading the integration of two business units, 3 subsidiaries, 9 countries and 20 business partners through a restructuring. Driving a focused digital acceleration agenda as a client-centric business opportunity during COVID-19 times while focusing on improving required capabilities across departments, keeping the focus on a long-term growth mind-set.

Lead the Group Retailization agenda through the right-sizing of the European business and increased footprint across the GCC countries. Developed account excellence tools to support the sales acceleration across 10 business units.

Led 8 different functions through an end-to-end change along the value-chain to optimize the distribution, improve route to market and enhance partner collaboration to save 10 Mio USD within 3 years.

P&L responsibility of customers in 10 countries Budget of > 1 Mio USD Gross Margin > 5 Mio USD Category / Account Management through built Marketing Activation Plans Performance Tracking and Reporting - Forecasting with collaboration

Lead of the company integration to Global Reporting lines, change of location and rotation of 80% of all employees

Lead of sales planning cycle, global reporting and annual company plan process

Developed and implemented a portfolio optimization strategy allowing improved brand investments as well as price-repositionings

Led a packaging upgrade through consumer voting (5Ps Marketing Mix Management) for the Swiss domestic market.

Project Management in the International Brand Group in London for: Japan, Mexico, Switzerland and Germany.

Marketing Management Trainee Assignments in: - Brand Management (Lucky Strike, Pall Mall) - Research and consumer needs - Planning & Insights - Key Account Management - Business Development