Anja Reschke

As Head of Technology Partner Marketing at SAP, I spearhead collaborative marketing efforts with key technology, hyperscaler, and AI partners to elevate brand visibility and drive pipeline growth. My team of seasoned marketing professionals and I achieve impactful results through joint strategic planning and partnership management.

Leading a team of talented senior partner marketing managers, supporting 22 of SAP's most strategic service and consulting partnerships. We develop joint marketing plans, demand management and pipeline acceleration programs.

Developing and executing partner marketing strategies, plans, and programs in collaboration with SAP’s top 6 most strategic global services partners. Leading a team of seasoned global marketers supporting these partners and SAP alliance teams to grow opportunities, pipeline, and revenue via demand generation and awareness activities. Industry marketing lead for all global strategic partner types and industries across the SAP portfolio.

Development of joint strategic marketing plans, programs, and activities, with global strategic services and technology partners. Global alliance marketing lead for Apple and SAP partnership. Industry marketing integration lead for all global strategic partner types and industries across the SAP portfolio.

Working on positioning and messaging and integrating SAP Services into global customer events and product-driven initiatives, leading a team of professional portfolio marketers, working on cutting edge topics such as mobility, sustainability, global events, etc.

Responsible for global marketing programs for SAP Services area, cross services content and initiatives, services thought-leadership development

Working on global, regional, and local marketing initiatives for the SAP BPO business unit. Responsible for sales enablement activities, marketing programs, collateral and online media development.