Anna Laura Toso

Category Marketing Manager TV & HAV

Product Manager V&S (MDR) bei Sony Electronics

Managing the lifecycle of the current Charcoal Grills product portfolio based on market trends and consumer insights. Development of region specific recommendations regarding new product development and product improvements with all related departments. Liaising with the EMEA subsidiaries to gain insights into market specific product challenges. Provide product expertise through product trainings. Coordinating the Weber-Stephen EMEA publishing program.

Managing the EMEA product training; Coordinating of the EMEA publishing program and branded merchandise program; Managing the front end process to ensure the product development pipeline supports future growth objectives; Planning, coordinating and implementing of strategies for new and existing products; Driving the product development process; Supporting the sales and marketing team to develop marketing campaigns, POS display ideas, cross merchandising programs and packaging

Support in the Marketing division and Administration. - Breakdown of service reports to increase the efficiency of the service engineer teams. - Providing the company with an in-depth analysis of new market potentials. - Preparation of a training tool for the teams to maximise the efficiency of a new software.

Assist with a product launch and research for new applications and NPD. - Creation of technical online tutorials for customers with the self-taught software Camtasia. - Creation of exhibits with the exhibit department. - Creation of a sales data analysing tool that improved the identification of type and origin of sales. - Writing of corporate articles and analysing market data.

Adapt to various companies and industries to support clients with sales and new customer acquisition.

Business Development for the German and the Italian market. Market research for market entry. - Preparation of a business plan for Germany and Italy. - Acquired new customers for the company in Germany. - Account management and marketing for both countries.

Creation of an external benchmarking tool in the “Smart Home” department for a product launch.

Benchmark, breakdown, analysis and processing of costs in the controlling department. Creation of a tool for external benchmark that helped the company to position itself in the market.

Market research

Management of Design Projects; Product Design; New Product Development

Verhaltensorientiertes Management und Marketing

Doppelabschluss mit der FH Dortmund; European Economics, International Markets

8-semestriger Bachelor mit Doppelabschluss mit der ESSEC BBA, Cergy-Pontoise, Frankreich; Schwerpunkte: International Management, International Marketing, Global Business