Mag. Anna Alferova

Managed TV campaign execution for German, Swiss, and Austrian markets, serving as the main client contact. Developed buying briefings, coordinated with media teams, and provided performance analysis with optimization recommendations.

- Consistently exceeded KPIs, driving €2M+ campaign renewals and long-term client relationships across Europe. - Spearheaded creative multichannel campaigns on Euronews, blending content creation (brand films, sponsored programs, articles) with online marketing and media buying for TV, Digital, and Social Media channels. - Successfully negotiated and strengthened key accounts through international travel and stakeholder engagement, providing tailored support throughout the campaign lifecycle.

Built strong client relationships, driving revenue growth through new sales opportunities and tailored solutions. Spearheaded high-budget campaigns (up to €1.5M) for key clients, collaborating with internal teams to ensure seamless execution. Delivered exceptional client service through regular performance reporting, issue resolution, and documentation management.

Supported influencer marketing and communications, optimized SEO and website content, and managed newsletters via Mailchimp and Shopify. Handled customer service on social media and assisted with collection photoshoot logistics.

Managed B2C and B2B campaigns on Facebook, LinkedIn, and Google. Executed SEO and link building strategies.

Implemented content on newly relaunched websites using Typo3. Created ad campaign content with Smartly.io and Canva.

Conducted technical B2B sales and developed the database of qualified leads by prospecting, pricing and quoting customer´s needs