Anton Romanov

Focused on: product management, customer development, tracking integration, implementation of business analytics. Key results: - Introduced a corporate early-adopter (100K euro p/a) for an early-stage product; - Optimized email lead-to-adopter CVR (120%) by developing customer archetypes and data-driven lead generation methodology; - Significantly expanded product scope via external partnerships, direct customer interviews and advanced statistical analysis.

Focused on implementation on management of digital business analytics. Key results: - Implemented advanced web/mobile tracking concepts (80% reduction of total cost of ownership); - Automated Google Analytics/Tag Manager administration of 32 domains; - Increase conversions via A/B tests and data analysis (up to 160%); - Identified critical errors and restructured the global KPI model.

Focused on coordination of operational and product adaptations across functions: product, CRM, legal, IT, risk, marketing. Key results: - Designed innovative customer verification processes; - Optimized operational model by engaging with external partners: banks, lawyers, credit bureaus, payment systems, debt collectors.

Focused on developing effective controlling functions of inbound logistics and SCM processes: operational KPI model, operational reporting, processes and team structure. Key results: - Reduced lead times by an average of 15% across the SCM funnel steps; - Effectively managed an international team of 8 SCM managers.

Focused on pricing of structured Over-the-Counter FX & Interest Rate derivatives. Additional tasks and key results: - Prepared client pitch-books; - Participated in corporate client meetings; - Developed a new type of report that allowed analysing risk exposure on a portfolio basis - Prepared macroeconomic and market updates for clients.

- Group research project on the credit derivative market and presentation to C-level managers.

- Work shadowing and analytical group tasks; - Achieved 1st Place in equity trading competition.