Antonella Mele

Promotion and marketing of sustainable travel options both to the council's staff and local businesses. This includes carrying out market research, producing a marketing plan and a communication strategy for the financial year, produce list of measures to encourage staff and businesses to modal-shift, setting up and monitoring targets, reporting.

Web content management, provided support in the development of e-marketing facilities, in particular research about mailing lists, budget and expenditure control overview, competitor analysis, research to identify business development opportunities

Management and distribution of communications, post and mail shots related to concessionary travel information, processing and issuing Metro Gold Cards, responsible for the update of the customer database, investigated and resolved customers’ lost passes, archive duties

Co-ordinating the implementation of the Learning Events module of the new HR database, documenting and maintaining mappings of the business processes affected by the new database, identifying sources of current data, business processes, reporting requirements, monitoring and updating the project and resource plans for implementation, liaising with all stakeholders at all levels, carrying out internal market research and data analysis, producing guidelines and user handbooks

• Brand development • Project management and co-ordinating production of travel guides for all major businesses, health and education organisations across Tyne and Wear • Analysing complex data to produce customer friendly reports and guides • Producing management progress reports • Managing external relationships from design agencies, Local Authorities and clients • Promoting travel guides • Identifying client needs and negotiating funding requirements for the production of the guides

My duties in this Destination Marketing Agency involved: research and collation of information for production of promotional material, proofreading and designing of flyers and leaflets, creating a photo archive, managing external relationships and negotiating quotes from printers and distribution to organisers, venues and artists, designing and producing events’ programmes and briefing documents, managing an educational programme, organising front of house activities.

Designing a spreadsheet of new contacts for distribution of marketing material and e-bulletins related to AV Fesitval, co-ordinating distribution of marketing material, editing and producing e-bulletins and festival guides, managing and collating information to create statistic reports

Stewardess, Receptionist and Cashier coordinator duties at fairs, exhibitions and conferences

Market research on shipping companies, container markets, mergers of companies; maintaining contact with Abu Dhabi and Dubai Chamber of Commerce on behalf of clients; database updating, designing and formatting newsletters, translating material and press archive.

Linguistics, communication, influxes of the Italian languages into the English language