Antonio Caruso

- Managing the GMAP team, with 9 members dedicated to: product value strategy, value communication, strategic regional and country support, pricing, HTA and modelling - Planning and successfully implementing a strategic and structural shift of the team, to align it to management´s and market´s needs and expectations - Focusing on processes and communication within the team and in the context of the company

- Guide and support country affiliates on local market access strategies and tactics - Develop and implement a value communication strategy for market access stakeholders, in collaboration with selected countries - Identify and address competence gaps in country market access managers, through a competence-development strategy and specific tactics, on: Market Access Planning, Tender Management, Value Communication, Stakeholder Management, Health Economics and Business Model Development. - 1 report

- Developed and implemented marketing strategies for the targets: Physicians, Nurses, Payers and Patient Associations. - Collaborated in global marketing and EMEA-LATAM projects - Headed the Italian Payer Strategy Development team, in close coordination with the country head and the EMEA-LATAM team - 3 direct reports

- Guided and supported local Product Managers on marketing strategies for Kogenate - Gave input to the global team to develop the Global Brand plan and developed the European Brand plan accordingly - Managed the relations with the European Haemophilia Patients´ Association (EHC) - Created and implemented the yearly Bayer Haemophilia Conference (>20 international speakers, >350 specialists from across EMEA attending) - Developed and executed product trainings for new employees (workshops and eLearning).

- Responsible for marketing planning and execution for Kogenate, Prolastin and Albumin (launch preparation) - Participated in international marketing projects and liaised with European management team - Managed the relationship with KOLs and Rising Stars, and with the Italian Haemophilia and Alfa-1 Patients´ Associations - Developed and implemented the congress strategy for the national and regional haemophilia congresses - Liaised with the 5 Key Account Managers and reported directly to the BU director

(part time, in addition to the Product Manager role) - Promoted Kogenate at local Hemophilia Centers, hospital pharmacists, hospital administration and selected retail pharmacies - Managed relations with the local Haemophilia Patients´ Association - Legal representative of Bayer SpA (with power of attorney) at the 3 sub-regional tenders that covered the Region in 2004

- Portfolio: Antibiotics (Ciproxin, Avalox), Diabetes (Glucobay, Metbay), Cardiovascular (Adalat, Lipobay), Pain (Flector, Fortradol) - Promoted the products in the portfolio to General Practitioners and Hospital Doctors - Created and implemented basic computer courses for general practitioners and PubMed courses for Hospital Physicians

- Aligned the registration dossiers between internal production, quality control and packaging - Supported the SOP-management - Trained international trainees on GMPs

- Worked on the thesis "Xp22 trancription map", part of the Human Genome Project - Applied genetic research techniques

Health Economics

Pharmacology, Chemistry, Genetics