Antonio Cavalera

Cooperation with AFH and retail category manager in managing all trade marketing activities on traditional (small/normal trade) and AFH channels, such as promotional events, in store actions, brand projects (co-marketing), develop material (relationship with creative agencies).Monitor budget. Analyze sell-in and sell-out data. Develop sales force incentive programs.

Support AFH/traditional category manager in managing all strategic trade marketing activities on traditional (small/normal trade) and AFH channels, such as promotional events, canvass or in store actions (develop POP materials). Analyze sell-in and sell-out data. Sales force support.

Trend analysis of website through analytics tools (such as google analytics). Benchmarking and market analysis, Managing web adv campaign. Bug tracking and development of new products. Participation in different projects in order to improve website usability. SEM, SEO optimization. Sales force support.

Analyse daily press release, manage relationship with press (printed and online). Plan and organize press and consumer events in order to launch new products. Support media planning, implement a digital PR project. Social media and presence marketing.