Arianna Vangeli

• Led the strategic development of 300+ international TikTok LIVE creators. • Designed growth strategies focused on engagement, watch time and conversion (relevant KPIs). • Delivered workshops, creator roundtables and training sessions to improve creator performance. • Supported the global music campaign "Gimme The Mic", coordinating creator activities and the LIVE finale in London.

• Managed and developed a portfolio of international TikTok LIVE creators. • Identified and onboarded new creators while building long-term partnerships. • Supported creator growth through content strategies and performance analysis. • Produced video content and hosted livestreams for the official TikTok LIVE Italy account.

• Managed influencer marketing campaigns for the Italian market. • Developed campaign concepts and creative briefs. • Coordinated creators, agencies and internal stakeholders. • Monitored campaign performance and KPIs.

• Managed paid partnerships across YouTube and podcasts for the US market. • Coordinated creator collaborations and advertising integrations. • Supported campaign optimisation through performance analysis. • Contributed to creative briefing and partnership strategy.

Started as a Marketing Intern and promoted to Junior Marketing Manager after six months. • Supported the launch and growth of the Italian market, contributing to local marketing activities and market development. • Planned and executed digital marketing campaigns and influencer partnerships. • Created campaign briefings and reviewed creator content to ensure brand consistency and tone of voice. • Organised brand events and supported community engagement initiatives.

Full-time professional training completed in German, including presentations, project work and final assessments. Focus Areas: Content Marketing, Social Media Strategy, Event Management, Digital Event Planning, Adobe Creative Suite (Photoshop & InDesign), Canva, Microsoft Project, AI-assisted Content Creation Selected Projects: • Integrated Content Marketing Campaign for beets & roots • Social Media Campaign for Banana Beauty • End-to-end Event Concept