Aurélie Ferron

Innovative and user-centered thinking, while striving for sustainability – this is how solutions can emerge that do not only thrill people but are also eco-friendly and socially equitable. In line with this approach, we, at Protellus, use the Design Thinking methodology and complementary concepts to support businesses in finding answers to complex questions.

Organization, preparation, moderation, and coaching of a Design Thinking workshop for Siemens. In ligne with the Siemens Open Innovation Strategy, participants in this workshop were not only from Siemens, but also from the GIZ, from energy startup, or entrepreneurs working in Uganda, and Namibia.

Organization, preparation, moderation, and coaching of a Design Thinking and Service Design workshop in the context of the Global Sustainability Jam. The Global Sustainability Jam is a Non-Profit activity that explores approaches to creativity and problem solving on sustainability issues.

A 90 minutes experience of Design Thinking for 40 participants.

DeDeelkelder is a Dutch startup which aims to create a sharing space in appartement building for tools. A business plan and strategy were created for them, as well as an sustainability impact analysis.

Using the Lean Startup methodology, we validated and invalidated a various number of hypotheses to help Capgemini understand the position of their Innovation Zone in their company. Tools used: Lean Canvas, Javelin Board, Scrum, Innovation Accounting, Design Thinking.

Organization, preparation and coaching of a Design Thinking workshop during a sustainability conference held by B.A.U.M.

"Design of a new services for private households creating added value in a world where smart meters will provide big data, paving the way to the green energy transition." User research, synthesis, ideation, prototyping, and testing in a team of 6. 5 personas were created with 6 field of opportunities, 4 solutions were tested, 1 was retained.

Design Thinking project - 6 weeks. "Redesign the experience of mobility for car drivers in the contexts of connected cars. "

First employee of Dubsmash, I was responsible for the strategy creation, and the French market.

GPA 3.5