Basma Samir

Conducting Business Assessment/ Diagnosis with external and internal analysis and developing Business Plans, branding and marketing strategies, marketing plans as well as managing Brand Campaigns and supervising execution

Heads the Cocoa Beverages Unit (Powder Cocoa & RTD Flavoured Milk) and is part of the NestleLeadership Committee reporting to the CEO/ Market Head; Has full responsibility for the marketing function of both subcategories (marketing strategy and plans as well as Nesquik brand campaigns), Brand Health KPIs, Business Growth and P&L.

Develops annual channel plans (retail distribution programs, wholesale loyalty programs, corporate visibility initiatives) and works hand in hand with Sales Management to grow the Traditional Trade Channel in Egypt Drives Traditional Trade Shopper Understanding and champions “Win with Shoppers” Methodology in Nestle along with Communication Department

Develops Marketing Strategy and sets brand objectives and is responsible for the annual commercial plan, marketing budget & brand campaigns Leads innovation process for the category (consumer understanding, opportunity area development, pipeline development, opportunity size up & volume projections) Responsible for functional competency of the marketing team Manages category profitability and drives business growth

An assignment to launch Maggi brand in Sudan (6 month based in Sudan), developing and managing all marketing and trade marketing aspects of the launch (ATL & BTL campaign development and trade launch) Develops Culinary Business in Sudan and establishes contacts with local ATL and BTL agencies Supports in analyzing sales results, forecasting volumes, monitoring trade budget, implementing visibility plans as well as conducting shopping safaris with Sudanese Consumers

Responsible for all category marketing researches in the region (Egypt, Sudan and Ethiopia) Manages innovation projects with the Innovation Acceleration team in Switzerland Responsible for Sudan (consumer, category and competition understanding as well as ATL & BTL campaigns) Responsible for cook up soups (launched cook up soups in Egypt)