Benjamin Döring

Marketing Lead DACH • Develop & execute go-to-market brand strategy retail and food service • Application local integrated marketing plans • Initiative stakeholder management for retail & food service key accounts as well as distributors • Lead development, execution & tracking of key marketing initiatives • Project management • Ensure efficiency & effectiveness of marketing plan as well as media performance • Marketing innovation agenda • Field marketing responsibilities as mentioned below

Develop European field marketing approach driving retail and on premise food service & QR sales conversion along brand strategy • Budgeting, project & campaign KPI setting as well as tracking • Lead, grow & develop European field marketing team as well as brand ambassador team • European event, festival and trade & customer show strategy • Ensure excellence in product experience at customer as well as own operations

Develop Central European customer live experience approach and strategy development (campaigns, road- and trade shows, in-store demos, sponsoring & partnerships) • Budgeting & PL controlling Grill Academy network • Lead live experience teams central Europe • Acquisition, licensing and key account management • Program conception • Yield management, marketing, sales and training Grill Academy network

Project management (conception, pricing, activation, develop campaign and activation, asset development & production, execution, post processing) with focus on motorsports (Lead Viesssmann I-PACE TROPHY Team Germany & German market approach Formula E), driving experience (Driving Academy, owner drivers program), roadshows, product placements, partnerships and brand ambassadors • Budget planning and controlling • Quality assurance

Project management (conception, pricing, activation, develop campaign and activation, asset development & production, execution, post processing) with focus on motorsports (Lead Viesssmann I-PACE TROPHY Team Germany & German market approach Formula E), driving experience (Driving Academy, owner drivers program), roadshows, product placements, partnerships and brand ambassadors • Budget planning and controlling • Quality assurance

Controlling Hotel, Gastronomie- und Eventmanagement