Katariina Ketola

Brand Manager in the crips bread -category within Lantmännen Cerealia. As part of the Nordic marketing and innovation team, my responsibilities are the development and implementation of the strategic category- and brand plans, marketing activities, business optimization and generating long term profitable growth of the crisp bread and rye snacks in the Nordic region. In advance I have product responsibility in part of global Finn Crisp –products, which are sold in over 30 countries worldwide.

My role as product manager is management and development of the product portfolio of in-store-bakery products in Finland and marketing of VAASAN LEIPÄKAUPPA -concept. This includes concept development and marketing both to consumers and trade partners, planning and following up marketing activities, product portfolio management of over 200 products, NPD project lead and sales material production.

With the support of other product managers my responsibilities were management and development of the product portfolio of in-store-bakery products in Finland and marketing of VAASAN LEIPÄKAUPPA -concept. This includes concept development and marketing both to consumers and trade partners, planning and following up marketing activities, product portfolio management of over 200 products, NPD project lead and sales material production.

I worked with the brands KOTIUUNIN (consumer goods), in-store-bakery VAASAN LEIPÄKAUPPA and VAASAN Food Service. My responsibilities were trade marketing, sales material production, in-store activation and web activation. In advance, I was working with packaging design and customer events. Additionally I participated in product and concept development projects, brand strategy work and consumer research.

My duties were marketing activities, including organizing events (20-2000 participants) and digital campaigns. This included planning, production and follow up of the campaigns. I did close co-operation with sales teams and business partners both locally and globally. This work required thorough project management, good social skills and an understanding of marketing processes and metrics.

As part of the accounting team, I worked with Finland’s and Estonian’s accounts payables, bank statements and clearings. Furthermore I managed travel expenses and assisted in cost follow-ups and cash forecasts.

Marketing, communications, consumer behavior

Minor in International Studies

Marketing, International Business, German