Bettina Sophie Krechel

- Responsible for the development and execution of German Reports - Managing a team of 9 associate directors and research analysts as well as overseeing freelancers

- Team responsibility - Brand responsibility (Narciso Rodriguez, Elie Saab) - Training responsibility across all Shiseido Designer Fragrance Brands (Dolce & Gabbana, Narciso Rodriguez, Issey Miyake, Elie Saab, Zadig&Voltaire, Alaia)

- Team responsibility - Brand responsibility (Burberry Beauty, Narciso Rodriguez, Zadig & Voltaire)

Henkel Beauty Care Headquarter Strategic Business Unit - Body Care Brand - Fa (www.int.fa.com) Develop product innovations, manage product launches and relaunches from the creative brief to the final execution across countries for the body care brand 'Fa'

Henkel Beauty Care Headquarter Strategic Business Unit - Hair Styling Brand - Taft (www.taft.de) Develop product innovations, manage product launches and relaunches from the creative brief to the final execution across countries for the hair styling brand 'Taft'

Responsible for the development and execution of the Estée Lauder and Tom Ford Beauty Marketing programmes across EMEA as well as managing the EMEA In-Flight business.

Supported the preparation, management and operational execution of new launches and business building activities for the brand Aveda in Germany, Austria and Switzerland.