Bettina Lindner Lippisch

Senior operations & privacy program leader with more than 15 years of bi-cultural (US & EU), cross-functional experience planning & executing comprehensive organizational & operational transformation programs across a variety of industries. Passionate about partnering with colleagues across all corporate functions and creating alignment between diverse stakeholders' objectives to develop, facilitate and optimize successful privacy and operational programs that meet compliance and business goals.

• Implemented hands-on management strategies to develop and execute strategic marketing initiatives, fulfilling company expectations to move from traditional marketing techniques to a digital-first approach. • Pioneered infrastructure enhancements that prepared the company for scalable technology integrations, accelerating digital product innovation and streamlining marketing process automation. • Designed the 2017 technology and marketing roadmap, proposing a unified content and customer

• Constructed a focused, strategic roadmap for digital transformation and technology products that transformed and consolidated more than 50 legacy systems, processes, products, and data sources into a unified, data-driven ERP/CRM platform, thereby enabling marketing and process automation. • Developed a process improvement plan that transformed company’s sales and order entry processes and maximize ROI; composed and presented a business case for the implementation of Salesforce.

Transformed the 19-employee fresh produce data group within Vance’s agricultural / food vertical from a declining business into a profitable division and double-digit growth through operational, cultural and technology changes; all while decreasing operating costs by 13%.

Converted a static corporate Web presence into a global, data-driven, highly integrated digital marketing and eCommerce platform, which generated ~$20M in online revenue in 2012, only two years after launch of program.

Identified and translated client needs into technical implementations, facilitating functional and creative enhancements for customized eCommerce storefronts for Fortune 500 program clients, including ESPN, Monsanto, United Health, and IBM.

IT Management

Global Enterprise Management

Generalist