Bettina Nebermann

Vorstandsmitglied, International Digital Marketing Director/contact via LinkedIN, Various Multinational Blu-chip Companies, Agency & Tech Startups
Pully, Switzerland

Fähigkeiten und Kenntnisse

Business Development
Beverage
Consumer
POS Management
Brand Communication
Customer marketing
Markting
Shopper Marketing
Retail Marketing
Marketing Communications
3rd Party Management
Brand Architecture
Brand Activation
Customer Relationship Management (CRM)
International contract negociation

Werdegang

Berufserfahrung von Bettina Nebermann

  • Current 26 years and 5 months, since Jan 2000

    International Digital Marketing Director/contact via LinkedIN

    Various Multinational Blu-chip Companies, Agency & Tech Startups

  • 3 years, Sep 2014 - Aug 2017

    Head of Consumer Engagement, 3rd Party Forces and 121 Digital

    Philip Morris International Management SA

  • 3 years and 5 months, Apr 2011 - Aug 2014

    Head of Marketing, Trade, Channel & Events

    Heineken Switzerland AG / Stardrinks AG

  • 6 months, Oct 2010 - Mar 2011

    International Business Development Manager

    CAA group

    While moving from Italy to Switzerland -International Business Development Manager for social & sustainability activities designed with CAA group Roll Out in Italy and Spain (collaboration with Fiat, Bosch, Italian Ministry of Transport) -Consultant to CEO for the successful Italian start-up of bfz & bbw (German N°1 leader in HR development)

  • 6 years and 6 months, May 2004 - Oct 2010

    Global Brand & Client Service Director for Fortune 100 clients

    WPP, G2 worldwide (today: Geometry Global)

    Client Service Director for British American Tobacco (WPP's 2nd biggest global client) : Strategic Global Brands, HoReCa and Retail

  • 4 years and 8 months, Jan 2000 - Aug 2004

    Head of Marketing and Sales, Retail & Horeca

    Pernod Ricard/Seagram Italy (Leader in Premium Wines & Spirits) merged in 2002

    Developed Luxury Porfolio Absolut Vodka, Havana Club, Larios, Chivas Regal, Jameson, The Glenlivet, Martell, Ramazzotti, Mumm & Perrier Jouët Champagne, Sandeman a/o: brand & category strategy, consumer activation & media planing - National Key Account Retail local market & international contract negotiation - Marketing Manager for North American Whiskies (Four Roses, Crown Royal, Seagram's VO), Champagne (Mumm, Perrier Jouët), Innovations (new products/brands) and licensed brands

  • 1 year, Jan 1999 - Dec 1999

    Head of Marketing Export

    Rapsel (High-end Italien design & luxury furniture: Starck, Matteo Thun, a/o)

  • 5 years and 10 months, Mar 1993 - Dec 1998

    Roles in Marketing, Product and Brand Management

    Unilever

    Marketing: Product Management (Food and Cosmetics) Lätta, Unox, Lipton, Elizabeth Arden: multiple launches brand and line extensions in food, fragrance & care, Calvin Klein, Lagerfeld, Kenzo a/o

  • 3 years and 2 months, Jan 1990 - Feb 1993

    International Marketing Project Manager

    Club Mediterranée

Ausbildung von Bettina Nebermann

  • 4 years, Feb 1988 - Jan 1992

    International Business and Economics, Marketing Management

    European Business Studies

    conomics and International Trade "European Business Studies"; Osnabrück, Germany and at partner universities in France: Ecole Supérieure de Commerce, ESCAE Clermont-Ferrand , USA and Spain 1992: Degree "Diplomkauffrau" EBS & DESCAF specialization in Marketing Management

  • 2 years and 6 months, Aug 1985 - Jan 1988

    Finance

    Deutsche Bank AG, Diploma "Bankkauffrau" of the Chamber of Commerce of Lübeck

Sprachen

  • Italian

    C1 (Fließend)

  • English

    C1 (Fließend)

  • French

    C1 (Fließend)

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • Spanish

    A1-A2 (Grundkenntnisse)

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 21 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z