Bjarke Rasmussen

Manage and coordinate all marketing activities in Denmark, Sweden and Finland. Marketing activities includes Digital marketing (Google, Facebook, Display, LinkedIn) and offline marketing (TV ads, newspaper, street banners, radio, etc.).

Develop, analyze, and optimize online marketing campaigns across all Bownty's markets based on several performance attribution models and customer journey analysis. Responsible for Bownty's advertising through online channels including Google AdWords, Google Display Network, Facebook, Bing, and Youtube.

Specialist in SEM (Google Adwords, Google Analytics, Campaign Management). Develop, optimize, and manage comprehensive customised campaigns for our global clients. Detailed brand background research, strategic planning, and time efficiency are all keywords for my team and I in order to reach our client’s goals as quick and accurate as possible.

· Elaborate savings and cost models in procurement. · Managed the procurement system and came up with models on how the municipality obtained most for the money. · Found significant savings in municipal purchases through analysis and made suggestions for improvements to procurement processes

Project Analyst, ABB New Zealand (Auckland) · Managed the service country budget and reported directly to the Project Manager and the Country Service Manager · Managed to keep the service project stick to the project timeline. · Managed to assist Business Unit Managers in order to achieve project goals and milestones

Customer Loyalty, Digital Marketing, Consumer Behavior.

Finance, Marketing, HR, Leadership ect.