Bruna Carvalho

• Led ASICS brand communication strategy for Brazil and Latin America. • Oversaw PR, influencer relations, and digital marketing across all categories of the brand. • Coordinated communication agencies, events, budget and campaigns. • Delivered 3 consecutive years of SOLD OUT launches for the ASICS METASPEED shoe in Brazil through pre-launch campaigns. • Creator of the ASICS Lume Club, a female-focused brand platform.   - 5% increase in brand preference among women in Latin America (2022 vs. 2023)

• Led marketing and communication for Credit Services, the company’s largest business unit (85% of total revenue). • Managed end-to-end digital and offline campaigns. • Key contributor in Customer Success projects, achieving:   - +54% product usage   - 47% reactivation of inactive clients   - 25% reduction in contract cancellations • Coordinated SEO-optimized content, user journey enhancements, and usability consulting to boost engagement across e-commerce and web platforms.

Business Management with Emphasis on Marketing