Carlotta Vetter

Collaboration in the global marketing of BMW and MINI accessories, with a focus on international marketing and event projects. Independent planning and execution of communication activities, product launches, and special editions in close coordination with international markets. Responsibility for data analysis, market insights, and presentations to support strategic decision-making in global marketing. Creation of content and articles for worldwide BMW and MINI marketing channels.

Development and implementation of holistic marketing and social media strategies, including project-responsible creation of advertising materials for print and online. Analysis of performance and trend statistics to optimize campaigns, content strategies, and brand presence. Strategic management and further development of social media channels (Instagram, YouTube, TikTok, LinkedIn) with a focus on reach, engagement, and brand impact.