Carolin Puppel

Co-founder GREEN UP company. GREEN UP is an innovative food concept for healthy, conscious eating operating with 2 distinct business lines: a B2B line that commercializes a vegan energy drink and a B2C line that operates currently 6 restaurant units located in São Paulo. Scope of work: business plan design, roadshow & financing structuring (first round 2017: R$ 4.8M/USD 1.5M), planning and execution of store expansion, brand identity, marketing/social media. www.greenup.com.br www.eatgreenup.com.br

Latin American Lead for financial Shareholder Value Analysis of key clients across industries. Responsible for value driven action plans for Top 22 Brazil and South America clients. Managing global teams (USA, India, Europe, LataM) Leading collaborative initiative on Corp. Competititveness of Brazilian Companies. Partnership with Business School Fundação Dom Cabral / IMD Switzerland.

Responsible for executing strategic projects reporting to the CEO. Among these: Global trend analysis impacting the financial services and insurance sector (Insurance 2020); Global portfolio analysis of profitability and growth prospects of the different country organizations to define future focus areas; Preparation of Annual Shareholder Meeting and Strategy Symposiums, key interface with macro-economic research department and investor relations.

Customer management, field sales management and corporate organization within FMCG industry. Projects include: Global commercial excellence transformation program for soft drink bottler, including extensive field study and customer survey; development of new methodology on customer segmentation and in-store activation. Definition of turnaround and growth strategy for Asian-Pacific retailer. Developing a comprehensive operating framework and organizational blueprint for softdrink bottler.