Céline LE DANIEL

Ensure operational deployment of direct marketing campaigns, according to the schedule defined with the customer : - Mailing, emailing, sms, couponning campaigns setting - Follow-up campaign production with the prodution service and suppliers (verify « ready for printing », ask for quotes) Participate in the analysis of campaigns results and the formation of reports Assist the Marketing project manager in marketing consultancy tasks

Developing Marketing basis for Retaildrive : Internal audit : appreciate strengths and weaknesses of the company regarding to its marketing and communication strategy. Implementation of communication strategy to improve Retaildrive's reputation and enable the company to communicate in an easier way with its customers and leads : creation of sales brochures, electronics signatures, newsletter, white book layout and community management. Referencing strategy with Google Adwords.

- Prospecting suppliers and customers - Sales - Developing e-mails campaigns, Social Sedia strategy (Facebook) - Organisation of wine tasting

Digital and ecommerce methods, web-analytics, SEO, CRM, social networks, international marketing and ecommerce Master project: How “Onboarding CRM” broadens traditional CRM. A case study for Golden Eyes Company

1 year Master - Erasmus program Applied Marketing Analysis, International Marketing Strategy, Innovation and Entrepreneurship Management, Master thesis : Consumer’s behaviors in multicultural context - An exploratory study on low product involvement (grade: A)

Digital and ecommerce marketing methods, CRM, accounting, statistics, communication, product, range

Marketing technics, communication, negociation, accounting, languages, statistics