Cemre Gülay Taş

Responsible for the product range and purchasing of the category. Developed and implemented regional purchasing strategies for Turkey, MENA,Europe. Increased category sales by 40% over a period of 1 year through strategic purchasing and range planning. Delivered 96% of orders within budget, adhering to planned purchasing strategies. Conducted negotiations with suppliers for the best deals considering the necessary KPIs. Conducted detailed data analysis to align product strategy with market trends.

Responsible for the development and optimization of the product range. Maintained strong collaboration with suppliers, leading to a 35% improvement in supplier KPIs. Conducted product performance analyses, leading to a 15% increase in the sell-through rate. Achieved a 15% increase in online sales through targeted onsite promotions and creative campaigns. Achieved a 20% year-over-year sales growth for summer collections through effective pre and in-season planning.