Chiara Wieser

I lead brand management initiatives to ensure a consistent and impactful brand identity across all touchpoints. My responsibilities include developing and implementing employer branding strategies, supporting company-wide rebranding projects, maintaining brand guidelines, and coordinating with internal stakeholders and external agencies. I also manage the company’s LinkedIn presence, overseeing content strategy, creation, design, performance analysis, and optimization to strengthen brand awareness and drive

Strategic Marketing & Brand Management focused on the DACH market. I specialize in 360° campaign execution and KPI-driven Influencer & UGC relations on TikTok and Instagram. From end-to-end campaign ownership to crafting B2B content strategies and educational assets, I ensure a high-impact brand voice across all channels. I bridge the gap between creative brand activation and analytical performance tracking to drive sustainable community growth and market penetration.

Contributed to Audi’s HR Operational Excellence by managing the full employee lifecycle and ensuring a seamless, compliant experience for international teams through precise contract management and structured communication.

Driving operational agility by optimizing HR contract lifecycles and ensuring rigorous compliance, while positioning HR as a high-reliability service partner to enhance the overall employer brand experience.

Major in: Digital Business & International Business Models, EMEA Region Thesis Topic: The Personalization-Privacy Paradox: The Impact of Hyper-Personalized Marketing on Cognitive Load and Purchase Intention.