Olga Leshchanskaya

- Design, create, create and lead marketing campaigns (core messages, visualization) and advertising measures (different target groups, channels and occasions) - Create content and texts (scientific, medical, advertising) for patients, health care care professionals and other target groups - Identify congresses, symposia and scientific conferences and develop, organize and carry out event formats - Build and maintain cooperation with business partners and consultants, plan and manage budget and resources

2 subordinates - development and execution of Strategic and tactical plans (Russia and CIS) for 7 Rx and OTC brands in Neurology and Psychiatry - establishing new contacts and further developing the existing contacts with key opinion leaders - conducting market und clinical researches - new product launches and re-launches - creating and producing promotional materials, web-sites, digital campaigns - budgeting, P&L

- development and execution of Strategic and tactical plans - new product launches - media campaigns (TV, print, digital) - creating and producing promotional materials - establishing new contacts and further developing the existing contacts with opinion leaders - monitoring competitors activities and preparing response plans - budgeting, P&L

Product Manager (OTC - Arbidol, Rx - Tamiflu) - development and execution of Strategic and tactical plans - creating and producing promotional materials - product web-site – creating and support - in cooperation with Medical department development and execution Medical Marketing strategy and tactics - establishing new contacts and further developing the existing contacts with opinion leaders - monitoring competitors activities and preparing response plans - budgeting, P&L

- elaborating policy making proposals; - building and developing internet resources: web site for State Antidrug Committee and Director’s blog; - speech writing for Director and Deputy Director, - preparing media activities and events; - elaborating analytical documents and creative proposals

- developing and implementing strategy for building and reinforcement of the company's and products reputation; - developing and implementing communication plans, including marketing communications - creating communication policy and implementing it into business - identifying and developing relations with opinion leaders - investor relations, financial PR, IPO support - managing agencies - budgeting