Chin-Tien Chen
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Chin-Tien Chen
- Planning and launching offline marketing campaigns in many different European countries (TV, outdoor, magazine) - Optimising campaign performance - Reviewing, controlling and planning the campaign spending
- 1 year and 1 month, Jun 2017 - Jun 2018
TV Media Manager
Scaling.tv GmbH (part of Leverate Media Group)
-Media planning, media buying and campaign-launch -Performance analysis based on KPIs and success monitoring -Campaign reporting and optimization -Customer management and -acquisition
- 1 year and 2 months, Nov 2014 - Dec 2015
Brand Management (Offline Marketing)
Wimdu GmbH
- Media buying: offer negotiation and media planning - Media monitoring: analysing and optimizing the marketing performance of TV campaigns in European countries - Project management for outdoor marketing campaigns - Budget controlling: reviewing the media marketing and production costs - Improving the performance reporting system - Conducting market research
- 4 months, Sep 2013 - Dec 2013
TV Marketing & Controlling
Affinitas GmbH - eDarling
- Performance analysis and optimization of TV campaigns in 12-15 countries (European market). - Advertising analysis and optimization in collaboration with advertising agencies in 12-15 countries. - Managed broadcast advertising plan and new launch of campaigns. - Negotiated offers with international media agencies, on occasion directly with TV stations. - Reviewing the advertising budget and costs. (KPI report) - Marketing research.
- 7 months, Sep 2012 - Mar 2013
Operations Management
Bombardier Transportation
- Maintenance of Best Practice and Knowledge Management database. - Developed and consolidated (personnel) Career Path Documents. - Complied and created an electronic booklet as introduction of Group Operations. - Supported the optimization of the KPI reporting system.
- 4 years and 5 months, Mar 2007 - Jul 2011
Sales and Marketing Department
Everlight Chemical Industrial Corporation
- OEM projects planning : Order system implementation; establishment of payment and delivery processes - Customer Relationship Management: communication between customers' and internal sites - Logistics: managing products delivery; goods import and export documentation - Payment arrangement: invoice to domestic and overseas customers - KPI report reviewing: Working Process ; Customer Satisfaction ; Sales Performance ; Payment Arrangement - Sales Team Training
- 6 months, Oct 2003 - Mar 2004
Salesperson
Taiwan Mobile Co., Ltd
- Product selling and establishing new customers - Payment and bill arrangement
Ausbildung von Chin-Tien Chen
- 2 years and 7 months, Oct 2011 - Apr 2014
Business Administration and Engineering
University of Applied Sciences Berlin (HTW Berlin)
Business Process Outsourcing Master thesis topic in the field of Supply Chain Management, Inventory Management
- 7 months, Mar 2006 - Sep 2006
Business Management
University of Applied Sciences Würzburg-Schweinfurt (FH Würzburg-Schweinfurt)
Business Management
- 4 years and 5 months, Sep 2002 - Jan 2007
Business Administration
Shih-Chien University (Taipei, Taiwan)
Financial and Marketing Management
Sprachen
Chinese
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
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