Christian Bernhard Geuecke

Blending Arts & Science to help brands stay relevant and drive growth. Supporting clients in FMCG, financial services, automotive and hospitality generate consumer-centric growth through product, brand and portfolio strategy worldwide. Current focus: - Portfolio Strategy - Product Innovation - Market Entry and Marketing Strategy with focus on Asia and emerging markets

rganized a key event to engage the biggest and most impactful dealers and investors of Nissan from around the world and gain support of the new mid-term strategy, identify challenges and opportunities on the sales floor, one of the most important touch points of the brand.

lobal Chief Marketing Manager Office Global Product Marketing/Management of NISSAN JUKE (Global), NISSAN SENTRA (Americas), ALMERA (Russia) and other exciting models including the majestic Elgrand and Nissan Dayz. Brand Strategy and Tactics support with focus on Asia Upstream Marketing Concept and Strategy Development

nternational Research Department Looked after international and domestic clients and managed their mainly qualitative and quantitative projects in Japan and Asia. - Qualitative experience includes Focus Group Interviews, Depth Interviews, Home Visits, Home Usage Tests and Accompanied Shopping Trips amongst others. - Quantitative experience: Multi-Country U&A Studies, Beverage Testing et al. Industries served include Cosmetics/ Grooming, Retail, Tobacco, Beverages, Automotive and Technology

Marketing & Emerging Markets

German Academic Exchange Service (DAAD) Scholarship for studies at Waseda University

Japanese, Korean, Electives in Business Studies