Basic
Christian Drews
Angestellt, Marketingmanager Portfolio, Activation and Trade Marketing, Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Hamburg, Deutschland
Timeline
Professional experience for Christian Drews
Current , since Aug 2017
Marketingmanager Portfolio, Activation and Trade Marketing
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Definition and lead of the Brand and Trade Marketing strategy in Duty Free across all categories and regions (130 markets; all FMC and FCT brands; Cigars & Next Generation Products)
1 year and 10 months, Oct 2015 - Jul 2017
Marketingmanager Portfolio and Activation
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Responsible for the global Brand architecture and the Activation strategy
1 year, Oct 2014 - Sep 2015
Marketingmanager Activation
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Responsible for the global Activation strategy
2 years and 7 months, Mar 2012 - Sep 2014
Brand Manager FMC, FCT, PIPE & PAPER
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
FMC: GAULOISES, WEST, GITANES, FORTUNA, BOSS, R1, USA GOLD, LAMBERT & BUTLER, JPS, YUXI + 30 PORTFOLIO BRANDS (PREDOMINANTLY ASIAN, ARABIAN, FRENCH, SPANISH, BRITISH, AMERICAN) RYO: GOLDEN VIRGINIA, DRUM + VAN NELLE 4 PORTFOLIO BRANDS (PREDOMINANTLY BRITISH & SCANDINAVIAN) PIPE: AMPHORA PAPER: RIZLA
2 years and 3 months, Dec 2009 - Feb 2012
Junior Brand Manager Gauloises Blondes & Portfolio Brands
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Gauloises Blondes & Davidoff Cigarettes
7 months, Mar 2009 - Sep 2009
Senior Consultant
Planet Banson
Development of Marketing strategies for various FMCG companies/clients, e.g. (Nivea, Coca Cola, Berentzen, Axe/Lynx)
2 years, Mar 2007 - Feb 2009
Consultant/Client Service
MEGACULT / DOKYO FULLSERVICE ADVERTISING AGENCY
CLIENT CONSULTANT FOR AXE/LYNX DEODORANT (UNILEVER)
Educational background for Christian Drews
6 years, Oct 2001 - Sep 2007
BWL
Universität Hamburg
Languages
German
First language
English
Fluent
French
Intermediate
Latein
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