Christian Drews
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Christian Drews
- Current 3 years and 1 month, since May 2023
Portfolio Strategy Manager
Imperial Brands PLC
Helping the region to identify the right brand portfolio, as well as leading key global Portfolio Strategy projects. Region: Australia, Asia, Middle East, Central Eastern Europe and Africa
- 1 year and 8 months, Oct 2021 - May 2023
Senior Consumer Marketing Manager
Imperial Brands PLC
- 8 months, Feb 2021 - Sep 2021
Senior Portfolio & Activation Manager Duty Free
Imperial Brands PLC
- 3 years and 7 months, Aug 2017 - Feb 2021
Marketingmanager Portfolio, Activation and Trade Marketing
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Definition and lead of the Brand and Trade Marketing strategy in Duty Free across all categories and regions (130 markets; all FMC and FCT brands; Cigars & Next Generation Products)
- 1 year and 10 months, Oct 2015 - Jul 2017
Marketingmanager Portfolio and Activation
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Responsible for the global Brand architecture and the Activation strategy
- 1 year, Oct 2014 - Sep 2015
Marketingmanager Activation
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Responsible for the global Activation strategy
- 2 years and 7 months, Mar 2012 - Sep 2014
Brand Manager FMC, FCT, PIPE & PAPER
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
FMC: GAULOISES, WEST, GITANES, FORTUNA, BOSS, R1, USA GOLD, LAMBERT & BUTLER, JPS, YUXI + 30 PORTFOLIO BRANDS (PREDOMINANTLY ASIAN, ARABIAN, FRENCH, SPANISH, BRITISH, AMERICAN) RYO: GOLDEN VIRGINIA, DRUM + VAN NELLE 4 PORTFOLIO BRANDS (PREDOMINANTLY BRITISH & SCANDINAVIAN) PIPE: AMPHORA PAPER: RIZLA
- 2 years and 3 months, Dec 2009 - Feb 2012
Junior Brand Manager Gauloises Blondes & Portfolio Brands
Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group
Gauloises Blondes & Davidoff Cigarettes
- 7 months, Mar 2009 - Sep 2009
Senior Consultant
Planet Banson
Development of Marketing strategies for various FMCG companies/clients, e.g. (Nivea, Coca Cola, Berentzen, Axe/Lynx)
- 2 years, Mar 2007 - Feb 2009
Consultant/Client Service
MEGACULT / DOKYO FULLSERVICE ADVERTISING AGENCY
CLIENT CONSULTANT FOR AXE/LYNX DEODORANT (UNILEVER)
Ausbildung von Christian Drews
- 6 years, Oct 2001 - Sep 2007
BWL
Universität Hamburg
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
Latein
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