Christian Drews

Basic

Angestellt, Marketingmanager Portfolio, Activation and Trade Marketing, Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group

Hamburg, Germany

Skills

Global Brand Management
Trade Marketing
Brand-Marketing
Portfoliomanagement
Product Activation
Strategy Consulting
Marketing
Portfolio
Portfolio Management
Promotion
Promotions
Sales Promotion
Duty Free
Travel Retail
AirPort
Personalführung
Trademarketing
Brand management
Brand-Management
Globale Strategie
Customer Marketing
Strategie
Strategisches Marketing
Teamfähigkeit
Teamleitung
Team Management
Team-Management
Teamentwicklung
Englische Sprache
Verantwortungsbereitschaft
B2B
B2C
FMCG
Tobacco
Agency
Executional excellence
Team Lead
Brand Architecture
Brand Migration
Beratung
Brand Equity
Networking
Budgetverantwortung

Timeline

Professional experience for Christian Drews

  • Current 4 years and 11 months, since Aug 2017

    Marketingmanager Portfolio, Activation and Trade Marketing

    Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group

    Definition and lead of the Brand and Trade Marketing strategy in Duty Free across all categories and regions (130 markets; all FMC and FCT brands; Cigars & Next Generation Products)

  • 1 year and 10 months, Oct 2015 - Jul 2017

    Marketingmanager Portfolio and Activation

    Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group

    Responsible for the global Brand architecture and the Activation strategy

  • 1 year, Oct 2014 - Sep 2015

    Marketingmanager Activation

    Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group

    Responsible for the global Activation strategy

  • 2 years and 7 months, Mar 2012 - Sep 2014

    Brand Manager FMC, FCT, PIPE & PAPER

    Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group

    FMC: GAULOISES, WEST, GITANES, FORTUNA, BOSS, R1, USA GOLD, LAMBERT & BUTLER, JPS, YUXI + 30 PORTFOLIO BRANDS (PREDOMINANTLY ASIAN, ARABIAN, FRENCH, SPANISH, BRITISH, AMERICAN) RYO: GOLDEN VIRGINIA, DRUM + VAN NELLE 4 PORTFOLIO BRANDS (PREDOMINANTLY BRITISH & SCANDINAVIAN) PIPE: AMPHORA PAPER: RIZLA

  • 2 years and 3 months, Dec 2009 - Feb 2012

    Junior Brand Manager Gauloises Blondes & Portfolio Brands

    Reemtsma Cigarettenfabriken GmbH / Imperial Tobacco Group

    Gauloises Blondes & Davidoff Cigarettes

  • 7 months, Mar 2009 - Sep 2009

    Senior Consultant

    Planet Banson

    Development of Marketing strategies for various FMCG companies/clients, e.g. (Nivea, Coca Cola, Berentzen, Axe/Lynx)

  • 2 years, Mar 2007 - Feb 2009

    Consultant/Client Service

    MEGACULT / DOKYO FULLSERVICE ADVERTISING AGENCY

    CLIENT CONSULTANT FOR AXE/LYNX DEODORANT (UNILEVER)

Educational background for Christian Drews

  • 6 years, Oct 2001 - Sep 2007

    BWL

    Universität Hamburg

Languages

  • German

    First language

  • English

    Fluent

  • French

    Intermediate

Interests

BRANDS
MUSIC
DESIGN
TRAVEL
DOG TRAINING
FISHING

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