Tania Contreras

Triggered business growth, increased market share, and expanded client base through strategic brand management and development. Coordinated with Coca-Cola business units to determine the best brands and products for Latin America markets. Conducted consumer studies and analysed market trends to identify competitive advantages and for capitalising on new business opportunities. Increased operational efficiency by evaluating marketing BP process and managing Latin-America DME-marketing budget.

Developed, planned, and offered consumer's promotions in the Off-trade and On-trade channel for all Coca-Cola Portfolio, while accelerating brand growth and performing above BEP. Participated in consumer acquisition and retention as well as sourced partnerships for the development of effective marketing promotions and the identification of pivotal marketing opportunities

Launched new products, coordinated product development activities, provided guidance in product upgrades, and implemented packaging changes to improve sales and for meeting changing business demands. Created brand image and targeted audience through managing all BTL & ATL activities, such as media and PR. Presented and communicated brand plans to the commercial team for ensuring the smooth execution of activities.

Planned and executed regional consumer promotions. Managed the media strategy for all brand and campaigns, as well as reported and tracked all the media investments. Negotiated sponsorships and coordinated BTL activities, events organisation and managed assets (venues)