Christopher Merrell

Responsible for designing and implementing the global marketing strategy for ABB’s Power Grids Automation and Communication Networks businesses. This business comprises two product groups within BU Grid Automation, which together offer an extensive range of automation and communication solutions for electric utilities and asset intensive industries.

Leading a busy EMEA Marketing communications team and organisation, targeted at providing focus on Garmin’s diverse product segments, reducing wastage and ensuring that the brand is consistently managed and communicated across all activities. Working closely with the global and territory marketing teams, International product marketing and sales teams within Garmin segments and territory structure to develop effective and efficient marketing communications strategies, go to market plans, creative and assets

Managing an in-house marketing and creative team to define and develop the strategic marketing plan for the Garmin brand in the UK and Ireland across 6 sectors. Managing marketing relationships and channel marketing campaigns with key retail and distribution stakeholders including Halfords, DSGi, Argos, Amazon, Comet, Tesco and many more across the six sectors in which Garmin operates. Managing external suppliers, purchasing decisions and processes, and media agencies.

Responsible for the allocation of the £1.2million marketing budget, to create and deliver marketing campaigns that support the delivery of passenger number targets for the Cross Channel and Channel Islands ferry operator. Developing and implementing an integrated marketing campaign that targeted new and current customers via direct marketing, above the line, below the line and online campaigns.