Dr. Clemens Pirker
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Clemens Pirker
- Bis heute 3 Jahre und 9 Monate, seit Sep. 2021Migros-Genossenschafts-Bund
Head of Data Strategy & Analytics
- Bis heute 14 Jahre und 5 Monate, seit 2011
Lecturer (external)
University St. Gallen (Switzerland) and University of Innsbruck (Austria)
Part Time lecturing in Analytics, Strategy and Marketing topics
- 4 Jahre und 3 Monate, Sep. 2017 - Nov. 2021
Head of Intelligence & Analytics (Global)
Swarovski
I focus on developing and driving the Consumer and Market Intelligence and Analytics Agenda to improve company success - including Strategic Growth & Optimization Topics (White/Grey Space, Targeting, Tribes..), Marketing Performance (Personalization, ROMI, MMM,...), Operational Performance (Retail Test Stores, Retail Performance Benchmarking...) and Innovation Topics (Co-creation/LeadUser,Testing,...). I blend Analytics data products with strategic advisory and in depth understanding to drive change.
1 | Developed & performed global marketing planning & budget allocation process along investment logic including ROI measurement. 2 | Piloted Advanced Analytics topics & Implemented customer lifecycle model in CRM 3 | Drove industry research projects for fashion, jewelry and accessory category to nurture marketing programs. 4| Market sizing and business case development for several new business topics
1 | Developed Global CRM Strategy derived from Company strategy, sales process and system specification (MS Dynamics). Global Rollout for Swarovski B2B Business (>500users) 2 | Developed roadmap and use cases using Advanced Analytics for multiple customer touchpoints 3 | Implemented NPS based customer experience measurement 4| Market Potential Estimations for existing and new markets & Business Strategy Development 5 | Spearhead marketing & sales automation
- 3 Jahre und 8 Monate, Nov. 2009 - Juni 2013
Group Manager & Engagement Lead
HYVE AG
Consumer Science Manager
Group Danone (Paris)
Ausbildung von Clemens Pirker
- 2016 - 2016
Strategy & Leadership
Ashridge Business School
Social and Economic Sciences
University of Innsbruck
Marketing Research, Customer Behavior, Statistics, Management Accounting
Summer University
London School of Economics, Peking University, Fudan University
International Business
University of Innsbruck
Grande Ecole
Ecole des Hautes Etudes Commerciales du Nord
New Technologies, Business and Economics
Sprachen
Französisch
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Deutsch
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Spanisch
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Englisch
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