Clive Ellul Hawthorn

Lead global growth for a high‑performing SaaS platform, owning marketing, demand generation, and sales development. Applied luxury experience‑design principles to elevate brand positioning and shape category‑defining narratives.

Held full P&L responsibility for a high‑growth travel media and ad‑tech business, transforming it into a data‑driven, omni‑channel ecosystem. Designed high‑touch C‑suite engagement programs informed by ultra‑luxury service choreography and behavioural standards.

Directed market entry into 14 new markets, positioning the regions as strategic growth engines. Informed market‑entry and merchandising strategy with a deep understanding of luxury guest expectations and service rituals.

Defined the commercial blueprint for a next‑generation digital telco and SaaS platform. Translated luxury‑grade experience principles into subscription design, lifecycle journeys, and premium value propositions.

Served as global commercial architect for a premium, high‑ticket EdTech portfolio. Applied luxury‑service insights to shape high‑consideration student‑journey design and premium value propositions.

Partnered directly with Adrian Zecha to originate and launch new luxury lifestyle and real estate brands. Leveraged evaluator‑level insight into emotional luxury and service rituals to shape new brand concepts and guest‑journey architecture.

Advanced into a Senior Director‑level mandate to establish and scale Expedia’s Malaysia business, oversee Singapore, and influence APAC product strategy.

Directed Expedia’s largest EMEA market, shaping Italy’s commercial, marketing, and product agenda.