Constanze Rohr

- Conduction of consumer pre-tests of communicational concepts (TVCs, print, concepts) as well as of new product and packaging ideas for FMCG clients - Project management of national and international research studies (external and internal coordination, organization and budget control) - Moderation of focus groups, online-blogs, In-depth interviews, in-home interviews & shop-alongs - Analysis of qualitative and quantitative study results

• Development of marketing strategies for individual classical concerts during the festival • Supporting the festival’s public relations

Supporting the acquisition and maintenance of national and international business partners in the scope of the Miles & More business: • Researching for and contacting of potential business partners • Creating reports for the sales department (Excel and Power Point)

Editing and interpretation of data from customer database; Creation of Power Point charts for internal purposes

Strategic Management, People Management, Research Methods for Business, Arts Marketing and Public Relations, Finance&Fundraising

Business administration (40%) combined with a cultural studies focus on Spain&Latin America and key skills (intercultural communication, leadership and problem-solving skills)