Anna Sukacheva

Market Research Projects Management, globally Market(s) Analysis including existing and potential markets Competitor Intelligence globally

• Reporting and performance analysis of the Africa, Middle East regions and United Kingdom • Marketing and sales planning for the next year • Managing ad-hoc projects (countries economical analysis, reports analysis and improvement)

• Managing all marketing research projects, budgets and plans • Building up and maintaining market research and intelligence knowledge database • Launching key tracking researches: Brand Health and Advertising Tracking, Disconnected Subscribers research, Mystery Shopper research • Educating colleagues regarding market research data correct interpretation and usage

• Managing ad-hoc and tracking researches (qualitative, quantitative) • Competitive analysis including pricing, positioning, strategy • Coordinating Segmentation study (occasion based segmentation, first done by company in Ukraine) • Starting trend-setters and super-premium consumers tracking studies for Miller brand

• Developing and maintaining market information and business intelligence database • Market analysis and forecast • Competitive analysis including pricing and positioning • Supporting market research process

International accounting Production and Operations Management Management of start-ups Supply Chain Managament Cost Management International Economical Law Business intelligence International marketing management Corporate finance

Marketing price strategy, Marketing research, Marketing communications, International marketing, Accounting, Finance