Lai Lin Thomala

• Coordinated online marketing campaigns for APAC content • Released an article on rednote with deep dives in its unique appeals and future outlook • Published a comprehensive report on China's metaverse industry which has become the company's third-most downloaded report of the month, bringing 3-4 new registrations/purchases per month • Responsible for SEO training for new researchers and onboarding student assistants • Volunteered to help at the company summer party, coordinated DJ, live band, photograph

• Published an insightful report on live commerce which generates 100 downloads per month The report was updated in 2023 and has brought 6-7 new registrations/purchases per month • As an acting team lead in 2021 to manage a team of four to publish 32 new reports and reach other annual targets

• Specialize in media & internet and health & pharma industries in Greater China • Manage the statistics, dossiers, and topic pages on the English platform • Published the first comprehensive report about COVID-19 in China ahead of other competitors in February 2020 and another one on the economic impact in April 2020 which have brought over 1,000 new registrations to the company

• Identified opportunities for SEO improvements • Assisted in enhancing social media and email marketing performance • Conducted data research for reports and whitepapers • Managed Chinese translation work

Capital International Business Centre is a company provides co-working space and supporting services to SMEs. My main tasks: • Facilitated the opening of the new branch • Managed social media campaigns

• Facilitated the preparation work of ad hoc marketing research projects • Assisted in writing reports, analysing market trends and data research • Maintained the customer databases

• Managed the delivery, storage and distribution of donations • Arranged appointments • Handled enquiries and provided customer services

• Guided museum and campus eco-tours in Chinese and English for booked visitors and organizations • Assisted the preparation work of environmental forums, conferences and fairs