Consuelo Di Carlo

Brand Strategy · International Marketing · Creative Commerce · Content · SEO/GEO · Digital Experience Building Futuracle, a Berlin-based Creative Commerce platform connecting knowledge, people and businesses between Europe and the Spanish-speaking world. • Leading brand positioning, service architecture and go-to-market strategy • Driving market and audience research, content and editorial strategy, SEO/GEO and AI visibility • Developing marketing and consulting solutions across brand strategy, internation

Developed hands-on operations and customer experience expertise during my professional integration into the German market, progressing from corporate conference services to branch and catering management. • Coordinated corporate meetings, events and service operations in demanding environments • Managed customer communication, quotations, orders, invoicing and cash processes • Supported workforce planning, inventory control and operational quality standards • Progressed to responsibility for catering operat

Founded and launched Gnoccheria, a Berlin-based D2C gourmet brand, taking it from concept and positioning to market activation and direct sales. • Created the brand strategy, naming, visual identity, positioning and customer value proposition • Designed the customer journey across social discovery, conversion, purchase and retention • Developed an organic social media and social-to-sale strategy to generate awareness and demand • Planned and delivered pop-up activations, including Female Food Days at Potsda

Founded and led a digital marketing and communications agency serving international brands across technology, telecommunications, financial services, consumer goods, beverages and media. The agency also created and operated Venezuela Mobile Festival as its flagship cultural, educational and innovation platform. • Defined digital, social media and content strategies for clients including Huawei, Telefónica Movistar, Banesco Bank, Absolut Vodka, Perrier and El Nacional • Led integrated campaigns across social

Created and led Venezuela’s first mobile arts festival as the flagship cultural and innovation platform of MODO Mobile Agency, overseeing concept development, brand strategy, programming, integrated marketing, partnerships and audience growth across three editions. • Conceptualized and produced three festival editions, engaging more than 4,000 participants across festival and educational activities • Developed integrated marketing and communication campaigns across social media, content and traditional chan

Led the Venezuelan chapter of the international Instagramers network, developing it from launch into one of Venezuela’s most established Instagram communities with more than 45,000 followers. • Grew the community from zero to 45,000+ followers through content strategy, engagement formats and community activation • Defined content guidelines and editorial calendars to strengthen brand consistency and audience growth • Developed influencer initiatives, meet-ups, events and educational sessions • Positioned th

Managed integrated marketing and brand activation campaigns for S.C. Johnson Latin America, supporting national product launches and promotional programs across Venezuela. • Planned and executed nationwide marketing and brand activation campaigns for FMCG products • Coordinated the client, media partners, advertising agencies, suppliers and regional field teams • Delivered product activation initiatives that contributed to an approximately 20% increase in nationwide brand awareness • Managed campaign budget

Betreuung von Key Accounts und integrierten Marketingkampagnen für Kunden aus der Lebensmittel- und Pharmabranche mit Schwerpunkt auf Retail-Umsetzung, Trade Marketing und Markenaktivierung. • Zentrale Ansprechpartnerin für Kunden wie Calox International, Monaca Demaseca und Cargill • Koordination von Konzeptentwicklung, Produktion und Umsetzung der Kampagnen am Point of Sale • Steuerung von Projektzeitplänen, Kostenkalkulationen und Kampagnenbudgets zwischen 5.000 und 10.000 US-Dollar • Durchführung von Re

Coordinated integrated marketing and advertising for a national luxury retail brand, combining brand positioning, media planning, creative production and sales-focused campaigns with an annual budget of USD 100,000. • Managed the annual marketing and advertising budget of USD 100,000 • Developed and executed annual marketing plans across online and offline channels • Managed media planning and campaign execution across television, radio, website and email marketing • Contributed to a 15% increase in sales w

Supported the Avior Airlines account, coordinating integrated marketing and advertising campaigns across Venezuela and Caribbean markets. • Supported campaign strategy, integrated marketing planning and creative briefing • Contributed to the development and execution of advertising campaigns for different target markets • Coordinated creative, media and production teams in collaboration with sales and management • Supported media planning, graphic production and campaign delivery • Coordinated external part

Intensive full-time professional training in E-Commerce, marketplace management and AI-supported marketing. Core modules: Customer Journey Mapping with AI · Branding · Storytelling with AI · E-Commerce Strategy with AI · Marketplace Positioning with AI · Data-Driven Marketing with AI · Online Shop

University degree in Advertising and Marketing, formally assessed in Germany by the Central Office for Foreign Education (ZAB).