Kristina Nayman

Sole owner of the brand's Zalando account across DE and PL — managing ~180 SKUs across 20 styles with a combined NMV of ~€90K. Oversaw end-to-end platform operations: inventory flow via ZFS, seasonal planning, assortment performance (SKU visibility, size availability, sell-through, conversion), and promotional calendar alignment. Expanded the active catalogue across multiple seasons while maintaining partner programme standing and resolving compliance requirements independently, with no escalations.

Built the EU commercial presence from zero — entity setup, logistics infrastructure, and Shopify migration. Managed the full B2B sales cycle across accounts in the UK, Austria, Canada, and UAE, from contract negotiation through to fulfilment. Owned EU pricing strategy and developed all sales materials independently.

Progressed from customer operations to full commercial ownership of e-commerce and wholesale over three years. Grew email marketing to 1,000+ subscribers via Omnisend, driving direct revenue. Ran WooCommerce operations across assortment planning, merchandising, and catalogue management. Managed international wholesale accounts end-to-end each season. Co-led cross-market pricing and coordinated the promotional calendar, using Google Analytics daily to inform decisions.

Managed multi-channel customer communication and order processing across e-commerce and retail, ensuring consistent service quality across all platforms. Supported inventory tracking and logistics coordination across online and in-store channels, building the stock management and operational knowledge that later informed assortment planning, wholesale fulfilment, and progression into a full sales role.

• Operational leadership role managing large-scale events prior to pursuing a Master's in fashion. Developed the coordination, communication, and high-pressure decision-making skills applied throughout later commercial roles. • Managed F&B operations for events of up to 1,000 guests, coordinating cross-functional teams and ensuring smooth execution under high-pressure conditions. • Acted as the key liaison between management and operational staff, developing strong communication and team coordination skills

• Delivered high-standard service in a five-star hospitality environment, ensuring a refined guest experience across events • Supported event setup and execution, maintaining attention to detail in presentation and service standards • Operated in fast-paced, high-volume settings while maintaining consistency and professionalism • Applied strong knowledge of food and wine service within a luxury environment

• Developed a strong foundation in fashion merchandising, buying, consumer behavior, visual merchandising, and e-commerce, combining commercial strategy with creative direction • Built a full buying plan and concept store as a final thesis, covering product selection, pricing strategy, and customer

• Built a strong foundation in business management, including marketing, finance, operations, and strategic planning • Developed understanding of customer experience, service quality, and operational execution in high-standard environments • Completed a nine-month professional placement at the five