Kristina Nayman

Sole owner of the brand's Zalando account across DE and PL — managing ~180 SKUs across 20 styles with a combined NMV of ~€90K. Oversaw end-to-end platform operations: inventory flow via ZFS, seasonal planning, assortment performance (SKU visibility, size availability, sell-through, conversion), and promotional calendar alignment. Expanded the active catalogue across multiple seasons while maintaining partner programme standing and resolving compliance requirements independently, with no escalations.

Stepped into a newly created role to establish the brand's EU commercial presence from zero — building the legal entity, operational infrastructure, and wholesale channel within 6 months, independently. Set up German entity registration, logistics, and Shopify migration. Managed the full wholesale cycle across UK, Austria, Canada, and UAE accounts — from enquiry through fulfilment. Owned EU pricing strategy, seasonal buying input, and all sales materials including linesheets, lookbooks, and order forms.

Progressed from customer operations to full commercial ownership of e-commerce and wholesale over three years. Grew email marketing to 1,000+ subscribers via Omnisend, driving direct revenue. Ran WooCommerce operations across assortment planning, merchandising, and catalogue management. Managed international wholesale accounts end-to-end each season. Co-led cross-market pricing and coordinated the promotional calendar, using Google Analytics daily to inform decisions.

Managed multi-channel customer communication and order processing across e-commerce and retail, ensuring consistent service quality across all platforms. Supported inventory tracking and logistics coordination across online and in-store channels, building the stock management and operational knowledge that later informed assortment planning, wholesale fulfilment, and progression into a full sales role.

• Operational leadership role managing large-scale events prior to pursuing a Master's in fashion. Developed the coordination, communication, and high-pressure decision-making skills applied throughout later commercial roles. • Managed F&B operations for events of up to 1,000 guests, coordinating cross-functional teams and ensuring smooth execution under high-pressure conditions. • Acted as the key liaison between management and operational staff, developing strong communication and team coordination skills

• Delivered high-standard service in a five-star hospitality environment, ensuring a refined guest experience across events • Supported event setup and execution, maintaining attention to detail in presentation and service standards • Operated in fast-paced, high-volume settings while maintaining consistency and professionalism • Applied strong knowledge of food and wine service within a luxury environment

• Developed a strong foundation in fashion merchandising, buying, consumer behavior, visual merchandising, and e-commerce, combining commercial strategy with creative direction • Built a full buying plan and concept store as a final thesis, covering product selection, pricing strategy, and customer

• Built a strong foundation in business management, including marketing, finance, operations, and strategic planning • Developed understanding of customer experience, service quality, and operational execution in high-standard environments • Completed a nine-month professional placement at the five