Corina Vasile

Managing company’s overall marketing activities, including 2 teams (11 direct subordinates): marketing and technical support team. Reorganization and development of marketing department taking into account the business needs and the peculiarities of the Romanian market. Design the marketing functions and processes inside the marketing department and the connections with other departments and projects (work flow design and procedures).

Managing company’s overall marketing activities. Re-building the marketing department and developing a new organizational structure based on business objectives and company needs (6 subordinates). Design the marketing functions (research, brand management, segment/product development management) and processes inside the marketing department and the connections with other departments and projects (work flow design) Planning and administrating the company’s marketing operations budget

Managing company’s overall marketing and strategic planning programs. Building and leading a marketing team responsible for driving the brands business lines development process, designing, communicating and executing the core marketing strategy for Rompetrol. Formulating, implementing and facilitating annual marketing plan for Romania, France, Ukraine and Bulgaria

Managing the communication of the brands, its unique values and benefits to the consumer and the guardianship of the brands identity and brands values. Developing and defining communication objectives and targets, formulating brand communication strategy, building and developing the brand identity and its image, positioning and re-positioning the brand

Managing the allocated portfolio of allocated brands in Romania to maintain and develop relevant market position and to achieve a continuous growth of volume and profits. Stop the decline and reverse the trend for Golden Brau through a realistic marketing strategy (17% volume sales increase in 2003 vs. 2002), very good performance in image attributes (Source: MEMRB Brand tracking report).

Managing the allocated portfolio of Bona powder brand in Romania to maintain and develop relevant market position and to achieve a continuous growth of volumes and profits. Main achievements: launching Bona 3in1 and re-launched Bona brand. Managing all aspects of the marketing mix for the skin care brand – Pond’s. Increase market share with 5% through launching innovative products (Pond’s Clear Pore Strips and Pond’s Towellets).

Managing all aspects of the marketing mix (product and services). Planning and coordinating advertising, PR and direct marketing campaigns. Effectively development and execution of a direct mailing campaign for the first issue of Golden Pages, rate of response 30%, rate of contracts 25%

Supervising the marketing activity at a national level for the all 4 Zepter programs, both as an individually and as a whole system. Developing and leading the marketing team. • joining direct marketing with the traditional one by using different supports of marketing activity • launching Zepter Porcelain on the Romanian market (very creative and outstanding PR campaign) • editing Zepter magazine for internal use (buyers and sales representatives).

• launching Zepter Cosmetics on the Romanian market • preparing sales and consumers materials: sales folder, book of presentation, consumer leaflet • preparing of media plan for newspapers, women magazines, radio and TV stations

management & marketing