Dr. Cristina Crisan Tran

Angestellt, Vice President Medical Education (ZBI) & Sales Academy, Zimmer Biomet EMEA
Zug, Schweiz

Fähigkeiten und Kenntnisse

global product launches
pricing
customer segmentation
commercial excellence
churn modeling
eCommerce
customer relationship management (CRM)
management cybernetics (PhD thesis)
General Management
Marketing strategy
Leadership

Werdegang

Berufserfahrung von Cristina Crisan Tran

  • Bis heute 5 Jahre und 1 Monat, seit Juli 2020

    Vice President Medical Education (ZBI) & Sales Academy

    Zimmer Biomet EMEA

    Responsible for the strategic and operational leadership of the Medical & Commercial Education EMEA function with a team of 37 reports (8 direct) and 24 million CHF budget • Increased NPS scores by over 20% to consistently reach 80+ • Advanced DEI within the industry by launching a program to accelerate female orthopedic surgeons’ careers • Strengthened collaboration with 15+ world renowned academic institutions • Set-up from scratch an EMEA wide sales effectiveness program for first line Sales Managers

  • 1 Jahr und 10 Monate, Sep. 2018 - Juni 2020

    Freelancer - Senior Consultant Commercial Excellence & Strategic Marketing

    Lima Corporate

    Responsible for consulting small and mid-sized companies on building necessary structures to increase commercial effectiveness and drive growth • Developed a Commercial Excellence Approach for small and mid-sized subsidiaries • Introduced a novel Customer Segmentation concept across all segments (hips, knees and shoulders) • Identified target customers, allocated resources, and mapped sales territories • Developed Customer Programs to acquire, grow and keep customers in the loyalty loop

  • 2 Jahre und 11 Monate, Okt. 2015 - Aug. 2018

    Vice President, Head of Global Customer Marketing & Education

    Institut Straumann AG

    Responsible for the strategic and operational leadership of the Global Customer Marketing & Education function with a team of 18 reports (6 direct) and 5.6 million CHF budget • Managed and continuously developed the product solutions and value-added services portfolio to strengthen Straumann as partner of choice for dental professionals translating into 10% points market share increase • Contributed to double digit sales growth (20%+) by identifying and developing new customer segments (GPs and Women)

  • 3 Jahre und 4 Monate, Juni 2012 - Sep. 2015

    Director Global Field Marketing

    Sonova / Phonak AG

    Responsible for setting-up from scratch and leading the Global Field Marketing function with a team of 11 reports (5 direct) and 3.5 million CHF budget • Developed and executed the annual marketing agenda to improve the effectiveness of marketing spend, leading to savings of 15% • Improved customer loyalty through churn modeling with predictive analytics stopping revenue loss of yearly 50 million CHF • Established eCommerce as a key B2B customer touch point and growth driver (30 millions CHF in 6 months)

  • 6 Jahre und 2 Monate, Apr. 2006 - Mai 2012

    Senior Manager Sales Operations

    Sonova / Phonak AG

    Responsible for developing the Global Sales Operations function from scratch as well as advancing global launch management and pricing. Sparring partner to Group Vice President Sales in consulting subsidiaries on strategic topics. • Set-up and developed new subsidiaries in emerging markets and held P&L responsibility for them • Managed all product launches contributing to the organic growth of the company by 300% • Drove subsidiaries’ turn-around and business transformation projects to reach 10-15% growth

  • 1 Jahr und 7 Monate, März 2003 - Sep. 2004

    Projektleiterin e-Business

    Sanitas Krankenversicherung
  • 3 Jahre und 4 Monate, Okt. 1999 - Jan. 2003

    Teilprojektleiterin

    Zürich Versicherungs-Gesellschaft Schweiz

  • 6 Monate, März 1999 - Aug. 1999

    Praktikantin im Bereich Versicherungsderivate

    Zurich Financial Services

  • 2 Monate, Juli 1997 - Aug. 1997

    Praktikantin im Bereich Aussenhandel

    S.C. Siderurgica S.A. Rumänien

  • 2 Monate, Juli 1996 - Aug. 1996

    Praktikantin im Bereich Buchhaltung

    ICSH S.A. Rumänien

Ausbildung von Cristina Crisan Tran

  • 1 Monat, Juni 2015 - Juni 2015

    Orchestrating Winning Performance (OWP)

    IMD Business School

  • 2001 - 2006

    BWL

    Universität St. Gallen;

  • 1994 - 1998

    VWL

    Universität 'Babes-Bolyai' Cluj-Napoca Rumänien

    Internationale Wirtschaftsbeziehungen

Sprachen

  • Deutsch

    -

  • Englisch

    -

  • Rumänisch

    -

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