Curtis Goldsby

Roles and Industries to date: Project Lead / Strategy Consultant on Headquarter-Subsidiary Collaboration (1 month; Automotive); Project Lead / Strategy Consultant on Product Bundling (10 months; Automotive)

Roles and Industries to date: Project Lead / Strategy Consultant on Product Bundling (7 months; Automotive), Project Lead / Strategy Consultant on Outcome-Based Models (3 months; Industrial), Scrum Master / Business Analyst (12 months; Industrial Blockchain), Strategy Consultant (present; Retail), Strategy Consultant (1 month; Real Estate), Product Owner Proxy / Business Analyst (5 months; Automotive)

Enrolled in the IBM Consulting by Degrees program. Completed the program with exceeding / top results in all rated dimensions. Co-founded the "IBM@University" workshop series aimed at attracting talent from top universities in the IBM DACH geography using Enterprise Design Thinking. Delivered 20+ workshops at DACH universities in 2018

Wrote my Master Thesis in collaboration with BMW AG (brand management) and the LSE Department of Management. Topic: Organizational Ambidexterity and Digital Innovation in Traditional Business Units. Developed an Adobe Analytics Dashboard for the business unit to evaluate relevant app metrics, and implemented an app-internal user rating system to understand user needs

Independently coordinated and managed MINI brand content on Facebook, YouTube and Instagram, implementing the 2015 MINI brand relaunch across German social media channels. Supported the website-launches of ~20 vehicle models throughout various content management systems. Nominated for "BMW Fastlane".

Devised a method to report social media activities more efficiently on a monthly basis. Generated content that helped increase LinkedIn Followers by 80%, Twitter Followers by 30% and Facebook Likes by 4% over four months.

Orchestrated an applied marketing research project, consisting of over 100 undergrad business students, to gather valuable data for my Bachelor Thesis. Boosted the validity of my research by gaining over 5000 survey responses. Maximized result efficiency by adding qualitative elements such as expert interviews and focus groups. Successfully discovered how the automobile industry has to adapt to the needs of a connected Generation Y (Grade: 98%).

Graduated with Distinction.

4.0 GPA

Graduated Top 10% of class.