Cynthia Berger
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Cynthia Berger
- Bis heute 7 Jahre und 3 Monate, seit März 2018
Sr. Associate
Inverta
Inverta is a nimble global B2B marketing firm with the expertise to architect and implement needle-moving marketing and sales initiatives: • marketing automation integrations and migrations (Marketo, Eloqua, Pardot with Salesforce) • designing common ecosystems – technology, lead management flow and org design – often associated with reorganizations and M&A • account-based marketing (ABM) to generate demand and grow and retain customers, including demand center creation and retooling
- 1 Jahr und 1 Monat, Feb. 2017 - Feb. 2018
Sr. Manager, Marketing Programs
LogMeIn (LogMeIn & Citrix GetGo merged 1Feb2017)
Member of global go-to-market team that drove demand gen, growth and retention programs for remote access and endpoint monitoring, management and cyber-security products GoToMyPC, LogMein Pro and Central. Created strategy and oversaw team generating productive MQLs to hunters and account managers (AMs): * Hunters: 100% MQL and 160% bookings attainment * AMs: 114% MQL and 100% marketing-generated pipe attainment * "Green Zone" upsell program generated $750k annual add-on bookings
- 4 Jahre und 6 Monate, Aug. 2012 - Jan. 2017
Senior Manager, Marketing Automation & Demand Center
Citrix Online / ShareFile
Managed a multi-level geo-distributed team with global accountability for marketing automation platform (MAP) engineering & operations, data & analytics, and deployment of demand creation, growth & retention programs. Staff of 6-17.
- 4 Jahre und 6 Monate, März 2008 - Aug. 2012
Sr. Marketing Programs Manager
Kofax, Inc.
Managed global B2B marketing operations, demand generation & thought leadership in the Americas, EMEA & Australasia. Staff of 3.
- 3 Jahre und 4 Monate, Juni 2004 - Sep. 2007
Director of Marketing
First American CoreLogic
Directed B2B marketing programs for demand gen, customer retention and marketing database operations in various segments (finance & insurance, real estate, direct marketing, government, legal). Staff of 4.
- 2 Jahre und 10 Monate, Aug. 2001 - Mai 2004
Principal
MarQuest Group, Inc.
Founded MarQuest Group to provide marketing consultancy services that created incremental value for clients.
- 4 Jahre, Aug. 1997 - Juli 2001
Vice President, Director of Marketing
Balboa Insurance Group
Oversaw demand generation for B2B & B2C, brand & marketing communications, advertising, collateral, website content and design, sales metrics & database, and tradeshows & signature events. Staff of 7.
- 3 Jahre und 9 Monate, Dez. 1993 - Aug. 1997
Vice President, Operations Manager
Cal Fed Ins Agency and Washington Mutual Ins Svcs
Directed marketing, sales, operations and vendor relations for the affiliated insurance agencies of two of the nation’s largest lenders: California Federal Bank and Washington Mutual Bank. Staff of 6.
Ausbildung von Cynthia Berger
- 2 Jahre, Juni 1990 - Mai 1992
Management
Pepperdine University, The George L. Graziadio School of Business and Management
Management, Marketing, Finance, Business Law
- 4 Jahre und 4 Monate, Sep. 1983 - Dez. 1987
Finance
Wayne State University
Business, Finance, Business Law
- Bis heute
German
Language Door
I have completed basic German language lessons, and am continuing my studies.
Sprachen
Englisch
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