Cynthia Berger
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Cynthia Berger
- Current 8 years and 4 months, since Mar 2018
Sr. Associate
Inverta
Inverta is a nimble global B2B marketing firm with the expertise to architect and implement needle-moving marketing and sales initiatives: • marketing automation integrations and migrations (Marketo, Eloqua, Pardot with Salesforce) • designing common ecosystems – technology, lead management flow and org design – often associated with reorganizations and M&A • account-based marketing (ABM) to generate demand and grow and retain customers, including demand center creation and retooling
- 1 year and 1 month, Feb 2017 - Feb 2018
Sr. Manager, Marketing Programs
LogMeIn (LogMeIn & Citrix GetGo merged 1Feb2017)
Member of global go-to-market team that drove demand gen, growth and retention programs for remote access and endpoint monitoring, management and cyber-security products GoToMyPC, LogMein Pro and Central. Created strategy and oversaw team generating productive MQLs to hunters and account managers (AMs): * Hunters: 100% MQL and 160% bookings attainment * AMs: 114% MQL and 100% marketing-generated pipe attainment * "Green Zone" upsell program generated $750k annual add-on bookings
- 4 years and 6 months, Aug 2012 - Jan 2017
Senior Manager, Marketing Automation & Demand Center
Citrix Online / ShareFile
Managed a multi-level geo-distributed team with global accountability for marketing automation platform (MAP) engineering & operations, data & analytics, and deployment of demand creation, growth & retention programs. Staff of 6-17.
- 4 years and 6 months, Mar 2008 - Aug 2012
Sr. Marketing Programs Manager
Kofax, Inc.
Managed global B2B marketing operations, demand generation & thought leadership in the Americas, EMEA & Australasia. Staff of 3.
- 3 years and 4 months, Jun 2004 - Sep 2007
Director of Marketing
First American CoreLogic
Directed B2B marketing programs for demand gen, customer retention and marketing database operations in various segments (finance & insurance, real estate, direct marketing, government, legal). Staff of 4.
- 2 years and 10 months, Aug 2001 - May 2004
Principal
MarQuest Group, Inc.
Founded MarQuest Group to provide marketing consultancy services that created incremental value for clients.
- 4 years, Aug 1997 - Jul 2001
Vice President, Director of Marketing
Balboa Insurance Group
Oversaw demand generation for B2B & B2C, brand & marketing communications, advertising, collateral, website content and design, sales metrics & database, and tradeshows & signature events. Staff of 7.
- 3 years and 9 months, Dec 1993 - Aug 1997
Vice President, Operations Manager
Cal Fed Ins Agency and Washington Mutual Ins Svcs
Directed marketing, sales, operations and vendor relations for the affiliated insurance agencies of two of the nation’s largest lenders: California Federal Bank and Washington Mutual Bank. Staff of 6.
Ausbildung von Cynthia Berger
- 2 years, Jun 1990 - May 1992
Management
Pepperdine University, The George L. Graziadio School of Business and Management
Management, Marketing, Finance, Business Law
- 4 years and 4 months, Sep 1983 - Dec 1987
Finance
Wayne State University
Business, Finance, Business Law
- Bis heute
German
Language Door
I have completed basic German language lessons, and am continuing my studies.
Sprachen
English
XING Mitglieder mit ähnlichen Profilangaben
XING – Das Jobs-Netzwerk
Über eine Million Jobs
Entdecke mit XING genau den Job, der wirklich zu Dir passt.
Persönliche Job-Angebote
Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.
21 Mio. Mitglieder
Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.
Kostenlos profitieren
Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.