Dagmar Plevacova

Develop and implement local strategy in context of global strategy Drive extraordinary growth and gain MS Direct management and leadership of a high performing organization (72 HC) Installation of project driven agile organisation Participation on int strategic projects Piloting of projects in sales, marketing and Customer service for the VELUX group Creating the new normal to surf trough the pandemic by using remote tools like VR, AI, and personal couching. Results: Net sales +54%, MS +20%, EBITDA + 25%

Founding and running of own business specialized in: a) sales and distribution of professional hair care and skin care products. b) Strategic Sales Consulting & Interim management

Defining the company’s sales strategy in the European Markets. Develop and realize the build-up of new sales and organizational structure in the region

Defining the division Schwarzkopf Professional countries sales strategy aiming at increasing presence and market share and further development of company’s leading position in the Czech Republic. Cooperation on defining strategy and managing operations of HENKEL ČR as part of the managing directors’ board. Leading and developing the sales, marketing and technician team (25 + 8 head counts)

Define and settle regions business development strategy based on company’s global strategy. Develop and finish the build-up of new sales and organisational structure in the region. Lead and monitor the settling of new entities Consult and monitor the own subsidiaries by implementing the new strategy and structure.

Settling and start-up of the new entity in Prague. Defining countries sales strategy aiming at increasing presence and market share and further development of company’s leading position in the Czech Republic and Slovakia. Maximising profitability and managing P&L Results: 2006 & 2007 double digit growth vs. PY; significant improvement of MC, extension of market share by 10%

Develop and implement sales & marketing strategy, as well as business plans for the region. Achieve regions volume and revenue objectives. Responsible for P&L. Dealing with key accounts and distributors Results: 2005 double digit growth vs. PY, significant improvement of MC, extension of MS. Countries: Czech Republic, Slovakia, Croatia, Slovenia, BiH, Serbia, Macedonia, Albania

Countries: Greece, Malta, Poland. Develop and implement sales & marketing strategy, as well as business plans for the region. Achieve regions volume and revenue objectives. Responsible for P&L. Dealing with key accounts and distributors Results: 2005 double digit growth vs. PY, significant improvement of MC, extension of MS.

Development & implementation of international marketing activities (BTL& ATL) worldwide Project lead of development of corporate layout and marketing approach. Support of subsidiaries worldwide by developing local activities due to central CD (Focus. Scandinavia, France, USA, Australia, Benelux)

Consultancy at going international projects. Development & Implementation of strategies. Setting of new entities in Middle East Europe

Consultancy at going international projects. Development & Implementation of strategies. Setting of new entities in Middle East Europe

Specialization Marketing & International Business